Digital Marketing Specialist

Job description / Role

Purpose of Job:
- To proactively drive forward digital marketing through the development and implementation of co-ordinated strategies across different digital platforms: Websites, social media networks, e-CRM and paid digital media
- To help making Beiersdorf s brands the most loved branding on the digital sphere in MENA
- Evaluating the effectiveness of and champion new digital marketing practices that will help deliver long term brand growth.

Principal Accountabilities/Main Tasks:
- Long term Consumer Communications Strategy Development and Delivery

To assist in developing and implement a coordinated cross sub- brand and master brand e- communication strategy that builds rich and engaging brand experiences and long term relationships so as to positively influence brand likeability, penetration and loyalty for BDF brands:
- Work on Beiersdorf brands' yearly digital strategy
- Responsible of the implementation according to the Blue Agenda guidelines
- Leverage the use of digital media to support the company's overall product and service strategy
- Continuously implementation of new digital modules, platforms, digital initiatives and best practices to keep Beiersdorf up-to-date
- Owned Media

Websites:
- Manage Beiersdorf brands websites (Beiersdorf-me.com; NIVEA-me.com, NIVEAMEN-me.com, NIVEA-ir.con, NIVEAMEN-ir.com, Labello-ME.com, 8xa-me.com)
- Follow up on regular website updates and integration of brand experiences
- Monitor Search Engine Optimization (SEO) activities of the Beiersdorf brands websites
- Activate ratings & reviews activities on NIVEA & NIVEA MEN websites
- Implementing the roll-out of brand websites

eCRM:
- Understanding NIVEA & NIVEA MEN database
- Work on activating the databases
- Administrate the reporting, analysis and data insight of the eCRM tool

Mobile:
- Assist in developing mobile strategy for Beiersdorf brands
- Ensuring the leverage of digital activity on mobile

Consumer Relations Management:
- Attend to consumer complaints and inquiries
- Generate monthly reports

Earned Media
- Implement Beiersdorf brands social media strategy, target and KPI's
- Follow communication pillars for content marketing in line with the brand attributes and audience interests
- Make sure that content is as per Beiersdorf's guidelines
- Work the distribution of content on social media platforms
- Assessing, analyzing and providing actionable insights to the brand team which can influence communication, product innovations and social communities requirements
- Continuous sharing of global best practice and social media landscape
- Work with social media listening tools

Project Management
- Implementing digital marketing campaigns across multiple channels
- Identifying opportunities for improvement and providing strategic recommendations to increase effectiveness of Beiersdorf content
- Help develop integrated media campaigns as well as implementing future directions made possible by emerging technology through continuously recommending new best practices which differentiate Beiersdorf from its competitors
- Perfectly manage projects and timelines
- Assess post campaign reports

KPIs & Monitoring
- Work on setting KPI's for Earned, Paid and owned media
- Follow up on KPI's
- Benchmarking digital activities against competitors
- Using analytical tools to track, monitor and optimize digital presence, segmentation, and campaigns based on historical performance

Knowledge Sharing & Innovation
- Share digital education with the Beiersdorf marketing team
- Sharing best practices with internal stakeholders, global team and local MENA offices
- Proactively suggest innovative technologies to the business

Internal and External Relationships
- Coordinate the relationship between Media/Digital agency and Beiersdorf Middle East
- Support in the production costs negotiations
- Monitoring the Scope of Work with the leading agencies

Requirements

- A Bachelor's in Business is a must preferably with a marketing concentration.
- 1 to 2 years experience within Media or Advertising industry.
- Excellent verbal and written communication in English and Arabic is mandatory.

PC/IT:
- High proficiency in MS applications particularly Excel and PowerPoint.
- Knowledge in Google Analytics, Facebook advertising, Google Adwords is a plus

About the Company

Every day, our global brand icons, such as NIVEA, Eucerin and Hansaplast, make more than 500 million consumers in over 70 countries feel good in their skin. Care for consumers and our people worldwide is what has driven us all the time. More than 130 years ago, we invented modern skin care, kept continuously innovating it and still have a clear business focus on it. This is what has made us today's No.1 skin care company in the world. Across the Middle East and North Africa, our brands hold many no. 1 market positions. We strive to reinforce these positions by growing in strategically selected markets and convincing our customers by continuously providing the latest product innovations. In this regard, we continue to count on intensive research, state-of-the-art technologies, perfect marketing strategies and above all our competent and dedicated employees.

Learn more about us and our job opportunities on our LinkedIn company page and our website - Join Beiersdorf!