| Director ? Marketing Communications and Brand | |
| Qatar Telecom (Qtel) Qatar Ref: GP880-225 |
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The RoleThe RolePurpose: This role is responsible for leading the Marketing Communication function and establishing the communication & branding strategy and the implementation plan. Context/ Background: Marketing Communication function would look after end to end communication solutions for products & services and ensure proper brand management and correct delivery of communication messages.Overview: Branding and Corporate Communications * Develop and manage the brand strategy and architecture. * Responsible for managing Qtel's Corporate Brand and Product/Service Brand in line with Brand Strategy and Guidelines. * Ensure development of a strong brand positioning and consistency of communication across all channels * Support development of any sub-brand for new business lines like Mobile Money, Media house * Formulate key metrics to evaluate & measure brand equity / effectiveness. * Support segment managers in developing effective communication strategies and campaigns. * Manage the overall communications plan and ensure consistency amongst communications initiatives. * Track communication effectiveness and define eventual corrective actions Public Relations * Manage the Public Relation function including Press Releases, Translations, etc. * Develop and implement a process for capturing and disseminating all press releases or other press cuttings through all appropriate channels to the organization. * Plan and develop comprehensive strategies for all media channels ensuring that Q-Tel's interests are protected and promoted at all times. * Revise and monitor any advertorials in order to ensure alignment with Qtel style guide. * Ensure there is in place storage and retrieval system for all media publications/press releases/journals/editorials etc. Commercial Sponsorship and Corporate Social Responsibility * Design and develop the commercial sponsorship strategy and ensure RoI for all investments. * Develop and implement CSR strategy and provide expertise and support to all parts of the business including internal and external stakeholders. * Represent Qtel in external CSR events, ensuring & creating a pro- CSR brand image for Qtel among key stakeholders in the community * Managing relationships with external bodies such as Charities/ NGOs Campaign Management * Develop and deliver overall? marketing communication strategy * Deliver the communication projects as per specification, time and within the approved budget. * Manage the execution of the co-branding agreements. * Efficient support to the distribution sales channel, ensuring proper positioning to Qtel branding image and marketing awareness. * Manage documentation of all-marketing development activities. * Facilitate the activities and productions to ensure quality results and expediency of the ATL, retail and BTL projects. Digital Marketing and Social Engagement * Develop, maintain and supervise the execution of Qtel digital marketing strategy through extensive use of social media. * Define requirements and enhancements for new and existing digital services and manage their implementation. * Stay updated on the business and technological developments. * Coordinate with internal and external stakeholders to guarantee proper delivery of content, services and products * Manage content update life-cycles. * Create, develop and manage content for Qtel's digital presence. * Manage the digital advertising campaigns and activities across all digital delivery channels. * Take responsibility for making daily editorial decisions on digital content and for making content live. * Responsible for managing the Online Shop and ensuring it meets revenue and profitability targets. Field Marketing and Events * Manage a broad range of events that Qtel organizes ranging from major national events and road shows through to customer/employee specific mini-exhibitions and seminars. * Ensure return on investment for all events and ensure they are in line with overall marketing strategy. * Ensure availability of all Point of Sale materials for campaigns in retail stores and ensure brand compliance. |
RequirementsRequirements* 12 years of work experience * Experience in managing Corporate Brand/ Product Brands * Experience in managing Marketing Communication * Experience in Social Media Management * Significant experience of direct line management * Bachelor's Degree in Marketing/Marketing Communication * Advanced degrees (Masters, MBA) preferred * Multilingual a plus * Strong negotiations skills * Problem solving & decision making * Results oriented * Skilled in managing across a dispersed team of business stakeholders; strong selling skills * Leadership & management * Strong team leader and ability to develop the team's capability and skill |
About the CompanyAbout the CompanyQatar Telecom (Qtel) is the exclusive telecommunications provider in Qatar. Its principal activities include local and international fixed telephone, mobile, Internet, data and cable television services. Qtel is committed to growing its presence in the Middle East and internationally. In 2004, Qtel led a consortium and won the public tender for the second mobile license in Oman, and launched its Nawras subsidiary services in March 2005, capturing more than 500,000 new customers (over 31% of the Omani mobile market) in just over 20 months of operations. In November 2006 signed an agreement to acquire a strategic stake in NavLink, a leading provider of managed data services to businesses in the Middle East, with AT&T Inc. In January 2007, Qtel further extended its international presence through the acquisition of an approximate 25% equity stake in ST Telemedia’s Asia Mobile Holdings Pte. Ltd. (“AMH”). In March 2007 Qtel had sealed what was rightly described as the 'biggest ever telecommunications deal in the Arab world' when it acquired 51% of the share capital of Kuwait based National Mobile Telecommunications Company KSC - (Wataniya) from Kuwait Projects Company for a total cash consideration of $3.8 billion, in a deal that is expected to give Qtel an increasingly important and prominent role in the MENA region. |
This Position is closed or expired
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