Enrollment & University Relations Director

Job description / Role

Objectives:
The position provides the leadership, planning, and management of student enrollment and communication plans to meet student's enrollment targets. The position will lead and direct teams across this area of strategic importance to the University. This post is responsible for delivering the Universitys student enrollment plans, university relations programs and ensuring that the University meets enrollment targets.

Main responsibilities:
- To plan, lead and develop coherent strategic enrollment plans that deliver University anticipated enrollment targets, promote university academic programs and campus.
- To provide leadership, management and direction for the Enrollment and University relation teams.
- Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations programs that will enhance the Universitys image and position within the marketplace and the general public, and facilitate internal and external communications.
- Develop and foster strong network and relations across all stakeholders to ensure articulation of the University's desired image and position in the UAE and across the MENA region.
- Directs the analysis and reporting functions of all enrollment efforts, statistics, measures and outcomes.
- Ensure that student enrollment and outreach activities are consistent with University strategic plans, external stakeholder requirements now, and in the future.
- Develop communication strategies for a variety of market segments that address prospective students, program and enrollment inquiries, application processes, and enrollment phases of the JU admissions process.
- To keep up to date with changes in the social, economic, political and global environment which may affect student recruitment and outreach and identify opportunities or challenges and develop effective strategies for dealing with them.

Reporting to: CEO

Requirements

- Minimum 8-10 years of relevant experience with progressive responsibility in student recruitment, marketing and/or communications.
- Demonstrated experience with marketing communication plans, media communications and relations, and print production.
- Ability to communicate with diverse stakeholders, and strong organizational skills, as well as excellent written and verbal communication skills.
- Knowledge of new media channels and social network and the capacity to utilize them effectively in an educational environment as part of marketing strategy.
- Team leadership and budget administration experience.

The position demands a strong team leadership skills; excellent oral and written communication skills; effective management and organizational skills; the ability to work independently, attend to multiple projects simultaneously, and meet deadlines; experience and knowledge in strategic marketing, student recruitment and articulation of effective communication channels is a must.

About the Company

JUMEIRA University, a private higher education institute, prepares students for professional careers in Business, Education, Health science, Islamic and Arabic Studies. Our core learning values are founded on Educational Excellence, Equal Learning Opportunities and preserving the traditions of our community. We provide cutting edge technology facilities, option to study in English and Arabic and provide separate teaching and recreational facilities for both male and female students. We offer accredited bachelor programs in Business and Islamic Studies. Our bachelor programs in Health Science, Education and Arabic studies are under accreditation.