Job closed
Job description / Role
Alshaya one of the world's largest retail brand franchisee is growing at pace and has a multi-million international customer base. This growth requires a team of highly committed CRM digital specialists. Integrating brand offers and customer incentives into a loyalty scheme to drive sales and build customer retention is a primary goal. Delivering world class insight into an ever changing and highly demanding customer will discern the winners of tomorrow's retail market. Alshaya intends to lead in that innovation and is seeking the right talent to be a part of that success.
M.H. Alshaya Co. is currently looking for experienced and creative Digital Communication Executives to support the relationships between Alshaya's brands and top influencers across digital platforms in the MENA region.
Key Accountabilities
Research:
* Utilizes professional monitoring tools to research potential online influencers in our key markets.
* Provides recommendations (how best to match influencers with brands) to the divisional Digital Marketing Manager.
* Focuses on influencers with 3,000+ followers (on social media).
* Builds profiles of key influencers, maps out their interests and researches their demographic audience profile.
Monitoring:
* Closely follows what the selected influencers are publishing to map out their interests, potential brand affinity, tone of voice, etc.
* Monitors digital market trends and competitor activities in the influencer sphere.
Establishing Relationships:
* After consultation with internal stakeholders, the executive prepares a customized pitch for each of the chosen influencers.
* Once the initial contact has been made, the executive keeps a detailed record of the ongoing communications with the influencer.
* Regardless if the brand-specific pitch is rejected or not, the executive maintains the influencer relationship for future use.
Placing Stories:
* The executive ensures that our brands receive maximum visibility from social media influencers.
* Matches available content and news stories to known influencers.
Reporting:
* Provides ongoing reports for internal stakeholders of contacts made and successful placements of brand stories.
* Continuously provides management with Top 10 influencer charts by country, detailing product categories.
Requirements
Key Skills/Experience
The successful candidate MUST have expert knowledge of formal Arabic and very good English skills - you will also be able to demonstrate the following:
Knowledge:
* Very good understanding of how social media influencers work.
* Diplomatic sensitivity
* Experience with digital and social network measurement tools
Experience:
* 1-2 years experience managing PR programs with journalists and online influencers.
* Should ideally have a background in communications and/or have worked with content placement for well-known brands
Skills:
* Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
* Team player, with the confidence to take the lead and guide other departments when necessary
About the Company
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.