Field Marketing Manager – ME
Alshaya
Kuwait
Ref: GP435-747 		Alshaya

The Role


The Role

Manage the development and implementation of integrated marketing plans and initiatives for a business unit, field or department.

Responsibilities:

• Communicates marketing activities to other business units, field teams and departments on a regular basis to ensure integration and support for programs and initiatives.
• Lead effort to track marketing performance, gather consumer insight and analyse program effectiveness.
• Lead the development of multi channel, integrated marketing strategies and programming plans for marketing activities within a specific business unit, field team or department.
• Develops, manages and tracks marketing budgets, timelines and processes from inception to execution.
• Presents marketing strategies and execution details to senior leadership, management, zone marketing directors and other departments.
• Manages relationships with internal and external creative teams, agencies and vendors to develop integrated custom communication materials.

Requirements


Requirements

• 8 Years marketing experience preferably within a multi-site retail business.
• Experience of developing and implementing campaign and promotional activity within a retail environment.
• Experience of identifying and briefing agencies / third parties across a range of disciplines.
• Experience of analysing / evaluating marketing performance,
• Ability to manage cross functional teams supporting marketing activities.

Due to the current economic climate, we are not currently hiring for this vacancy and it has been placed on hold. We would like to retain your CV on our database so that we can contact you as soon as we are able to start recruiting again. Thank you for applying to our company.

About the Company


About the Company

M.H. Alshaya Co. is a leading international franchise operator for over 55 of the world’s most recognised retail brands, including Starbucks, H&M, Mothercare, Debenhams, American Eagle, Pottery Barn, Pottery Barn Kids, West Elm, P.F. Chang’s, Office Depot and Boots. The company operates 2000 stores across 7 divisions: Fashion & Footwear, Health & Beauty, Food Services, Optics, Pharmacy, Office Supplies and Home Furnishings.

M.H. Alshaya Co. stores can currently be found in 15 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland, Slovakia and Czech Republic. It employs more than 20,000 people from over 80 nationalities.

The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.

This Position is closed or expired