| General Manager – Marketing – Al Futtaim Motors | |
| Al Futtaim Group Dubai, UAE Ref: HP698-4141 |
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The RoleThe RoleAl-Futtaim Motors occupies the pre-eminent position of the largest distributor of automotive products in the Emirates, and leads the rapid development of automobile business in the UAE, while continuing to contribute to Toyota's worldwide growth. Today, Al-Futtaim Motors is synonymous with Toyota and Lexus, which enjoys undisputed leadership in the UAE in terms of the largest number of vehicles on the road. Besides Toyota, AF Motors also holds exclusive franchises for some of the world's top automobiles and automotive products like Hino - Japan's leading heavy-duty vehicle manufacturer, Toyo & Chen shin/ Maxxis tyres, GS & Panasonic batteries and many more. To provide full back-up support to these world-class franchises, AF Motors have an established network of showrooms and service & parts centres throughout the UAE. Reporting to the Managing Director you willmanage all aspects of marketing of the distributor function of AFM. This is a key position for Al Futtaim Motors, where you will be expected to develop and deliver marketing and consumer strategies to support retail business to achieve profitability and Customer Service objectives. In addition you will strive to manage the Toyota marketing team who are to provide full marketing mix support to the relevant AFM brand within the marketing budget and manage the marketing interaction with the principal Toyota Motor Corporation to ensure long term mutually beneficial relationship. Additional responsibilities will include: * Develop the strategic marketing programme for AFM * Develop and Deliver integrated campaigns to support retail and fleet division profit and volume objectives. * Manage marketing budget, ensuring efficiency of spend. * Develop and deliver launch activities for the brand. Launch activities to be to consumers, media and internal sales personnel * Manage TMC marketing support. Ensure correct administration of marketing claims to TMC to ensure maximum reimbursement from TMC You will be the central and responsible player in communication of the relevant AFM brand message in the UAE. The effective communication of the message is critical to the ultimate success of the brand in terms of both volume and GP in the short and long term to provide the retail division with a seamless integrated customer journey.  You will liaise and interact with a number of other stakeholders, notably; GMASCO (the Group communications agency), the relevant GM of that brand, the product team of the brand and the brand sales teams to ensure all possible synergies are realised. |
RequirementsRequirements* Degree qualified in Marketing or commercial/business management discipline * At least 10 years experience in a senior marketing automotive position * International experience is an advantage * Experience in both importer and manufacturer roles an advantage * GCC experience is preferred * Commercial awareness/ acumen * Strong Leadership skills * Business relationship management experience * Cultural awareness * Strategic thinking and creativity |
About the CompanyAbout the CompanyEstablished in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt. The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Group’s continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery. The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Group’s belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility. |
This Position is closed or expired
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