Global Digital Marketing Lead

Job description / Role

An iconic footwear and athletic brand company is currently looking to hire Global Digital Marketing Lead to join their team in Japan.

As a Global Digital Marketing Lead you will report directly to the manager of the digital marketing team. Your mission is to develop a lasting impression of our lifestyle brands among consumers via digital channels (.com, social media, etc.), maintaining a premium brand identity with strong global consistency. Act as an advocate of the consumer, a tastemaker for the lifestyle category, and a guardian of the digital channels and other responsibilities will include:

E-commerce-enabled web site:
- Deliver front-end design
- Align regions on front-end design
- Create global digital brand content for site launch (excl. contents in Shop section)
- Create web style guide and list of brand content requirement
- Create technical documentation (e.g. site map, wireframe, checklist) for front-end design
- Provide guidance on brand presentation during site build phase

Digital brand campaigns:
- Plan global digital marketing calendar for lifestyle category
- Create and execute seasonal digital brand campaigns and align digital marketing activities with brand marketing and retail
- Manage agencies including drafting agency briefs, supervising production and implementing digital brand campaigns

Social Media:
- Create social media strategy and conduct social listening research and turn data into meaningful insights

Region Management:
- Provide guidance on digital marketing execution in regions
- Supervise regional digital marketing activities and ensure brand consistency globally

Requirements

- 5+ years of Marketing or eCommerce experience
- Bachelor's in Business or Marketing
- Very strong written and communication skills in English is a must(Japanese is plus)
- Passionate about digital culture, web/internet technology, new and future forms of interaction between people.
- Structured, organized, practical, with a track record of delivery, ability to juggle multiple projects/partners simultaneously. Proven ability to consistently deliver projects on time, on budget, and with high quality results.
- Contribute digital and technical expertise to the company.
- Affinity with sport and sport fashion.

Give your career a boost with this excellent opportunity that also comes with a rewarding package. If you think that you are qualified for this position, please apply now.

Quest Search and Selection is acting as an Employment Agency in relation to this vacancy.

About the Company

Quest Search & Selection is a specialist recruitment consultancy with over 20 years' experience in sourcing the world's best candidates for the global Retail, FMCG and Hospitality sectors.

With offices in the UK & Dubai, we have an international presence and a global reach. Our recruiters place candidates locally and internationally for a wide variety of roles focusing on the following areas:

Retail Buying & Merchandising, E-commerce & Digital, Food & Beverage, Hotels, Hospitality & Operations, Retail Stores & Operations, HR & Recruitment, Procurement, Supply Chain & Logistics, Sales & Marketing, Technical and New Product Development.

We work in partnership with our clients who range from famous international brands within the Retail, Restaurant, Hotel and Consumer products space. Our reputation is built on our in-depth understanding of the industry and our consultants' skill, knowledge and passion for their sectors.