Head Of Integrated Marketing

Job description / Role

The BuroHappold Regional Head of Integrated Marketing is responsible for driving consistency in brand and marketing activity across their region including client centric marketing activity and strong positioning of the BuroHappold service offer portfolio.

The scope of work crosses all countries in the region and involves strong collaboration with regional country leads and regional sector leaders. It also includes line management responsibilities of any outsourced marketing activity in that region. They are responsible for ensuring that BuroHappold, its service offers and its people are positioned in all regional markets and the minds of clients in the best possible light.

As a Marketing leader, the Head of Integrated Marketing: Middle East focus may include, but are not limited to:
- Facilitating Strategic discussions to be able to develop and implement an agreed ME Regional marketing strategy.
- Annual planning and ownership of regional marketing budget.
- Collaboration and integration with the wider global marketing community.
- Ensure compliance of marketing processes and procedures across the region.
- Leading an outsourced marketing and marketing tasked team.
- Support and input into one global marketing budget.
- Key stakeholder management.
- Evaluation, monitoring and reporting of Marketing progress against set targets.
- Ensuring Brand consistency, cohesiveness, compliance and leverage.
- Responsible for Corporate and government affairs and building high level market partnerships and platforms
- Liaise with the marketing global community to share information and best practice.
- Setting and facilitating regular Marketing review meetings with regional stakeholders. (group and 1:1).
- Collaborating closely with Business Development on key initiatives such as networking activity and other client thought leadership round table events.
- A flexible innovative team player who has solid integrated marketing, marketing strategy, project management and leadership experience.
- The skills and experience to initiate, influence and implement the development and execution of country based marketing strategies.
- The ability to quickly establish rapport and trust with senior BuroHappold leaders and marketing team members.
- Emphasis is placed on convening and collaboration skills and the ability to successfully establish credibility in the role of advisor.

Qualifications
- University education (marketing or business related degree)
- Professional Marketing Qualifications (Chartered Marketer) - member of the Chartered Institute of Marketing.

The individual must be a Professional Marketer that is able to demonstrate the following:
- Minimum 12 years integrated marketing experience.
- 5+ years experience working within a professional services, B2B or engineering organization.
- Confident and able to work with internal and external stakeholders at all levels.
- Experience of working across complex multi matrix global organizations and liaising with stakeholders located across country boarders.
- Strong networking capabilities, comfortable operating at senior levels.
- Ability to work on several tasks, under pressure and to tight deadlines
- Strong influencing skills and comfortable dealing with senior executives
- Understanding of consulting and building engineering, its technology and terminology is advantageous, but not essential

Additional Skills, Knowledge and Attributes
- Strong communications - written and verbal skills
- Ability to work to tight deadlines
- Ability to lead a regional team
- Strong organisational capability
- Flexible working style
- Ability to build relationships quickly
- Willingness to challenge others
- Ability to work simultaneously on several projects
- Creative thinker
- Self-starter
- Strong coaching skills

Additional Attributes
- English fluency
- Arabic advantageous but not essential
- Role holder will be required to travel to other offices in our international network but especially around the region.
- A flexible, innovative team player who has solid Marketing, project management and leadership experience.
- The skills and experience to influence and implement the development and execution of regional Marketing strategies.
- The ability to quickly establish rapport and trust with senior BuroHappold leaders and globally based Marketing team members.
- The emphasis is placed on collaboration skills and the ability to successfully establish credibility in the role of advisor.

Requirements

The Head of Integrated Marketing: Middle East will deliver against four key areas:
- Maximising ROI of marketing spend through planned, proactive, integrated marketing activity across the region, aligned to a global strategy.
- Controlling our brand through checks and procedures to ensure that all external facing materials and messages across the region are coordinated and brand enhancing.
- Service offer portfolio management regionally positioning, packaging and managing the lifecycle of our clearly defined service offerings so that value propositions are clearly articulated and communicated in a way enticing to clients.
- Elevating our conversation and create relationship management and Business Development opportunities through a clearly articulated and coordinated regional but globally relevant, thought leadership programme.

The scope of work crosses all the markets in the Middle East region. It involves strong collaboration with the Global Marketing Team, Global Business development support Team, , Regional Business Development personnel, Global Graphic Community, Sector Leaders, Regional Discipline Leaders.

The Head of Integrated Marketing in a region will be responsible for implementing the Corporate strategy (marketing), contributing to the regional sector and market strategies, and the preparation of a regional marketing strategy.

The post holder must at all times carry out his/ her duties with due regard to the BuroHappold Equality & Diversity Policy.

Finance & Budgets

Reporting
- Reports to Global Head of Integrated Marketing
- Key client: Managing Director: Middle East, plus leadership team in region
- Direct reports: Any outsourced marketing personnel across the region, or anybody tasked with marketing activity as part of their role.

Planning & Organisation
- Analysis, planning and organisational accountabilities
- Preparation of regional marketing strategy.
- Market trends/competitor analysis.
- Regional campaigns and marketing materials.
- Coordination of regional customer survey programme in local languages.

Core Competencies
- Collaboration & Teamwork
- Builds networks with other groups within BuroHappold.
- Share and import knowledge to support and encourage others personal development.
- Manages relationships to create a successful team.
- Confident, proactive character.

Customer Focus
- Builds and owns a positive relationship with internal and external customer.
- Strong verbal and written communication skills.

Creativity
- Ability to problem solve and think on your feet.
- Sees opportunities and not obstacles.
- Has an enquiring mind and the ability to take initiative.

Commercial Focus
- Looks for ways of doing things more efficiently and effectively.
- Regularly reviewing progress against objectives.
- Takes responsibility for performance and delivery.

Leadership
- Confident, proactive, self starter with an eye for detail.
- Takes timely and considered decisions.
- Passionate and enthusiastic about delivering excellent performance.
- Adapts leadership style to meet different circumstances and situations.

Expertise & Personal Development
- Committed to continuing personal development and self-learning.
- Actively seeks feedback and learns from experiences.

Stakeholder Management
- Internal Stakeholders
- Regional Managing Director
- Regional Directors
- Regional Group Directors.
- Regional Work Winning Community
- Global marketing community.
- Global graphic community.
- Global business development community.
- Group coordinators.
- Technical Staff.

External Stakeholders
The majority of stakeholders for this role will be internal but from time to time the holder of this role may need to liaise with external clients, providers and stakeholders.

Competitive Salary paid Monthly which is inclusive of:
- Basic Salary
- Housing Allowance Paid in Monthly Salary
- Transportation Allowance Paid in Monthly Salary

Benefits
Family Status is provided for those who qualify which includes the following only:
- Moblisation flights from home country for self and family members - Booked by the company
- Provision of Resident Visa for Self and Family members
- Medical Insurance for Self and Family members
- Annual Flight Allowance for Self and Family member to home location Paid in Monthly Salary in addition to the Total Salary
- The provision of four weeks accommodation to individuals mobilising into the country

Other Benefits
- Annual Discretionary Company Profit Scheme
- 25 Days Annual Leave
- 2 x Professional Memberships

About the Company

Described by our clients as passionate, innovative, collaborative: BuroHappold Engineering is an independent, international engineering practice that over the last 40 years has become synonymous with the delivery of creative, value led building and city solutions for an ever changing world. Having worked on every continent, our clients include more than 90% of the worlds leading architectural practices and we have collaborated with global organisations such as the United Nations, The World Bank and UNESCO. Through our global community of driven, world leading engineering professionals we deliver elegant solutions for buildings and cities that seek to address the major problems facing societies today.

As an organisation we strive for progress and are committed to finding new and better ways to deliver elegant solutions. We recognise that this can only happen if our people can keep up with, create and implement the latest developments in technology and ideas. We offer learning and development opportunities at every level, to help shape exciting and personally satisfying careers and ensure our engineers stay at the cutting edge of industry thought.