Job closed
Ref: HP189-76
Job description / Role
• Define Brand Strategy and Roadmap driving brand differentiation and leadership amongst all customer segments
• Lead 360 execution of advertisment campaigns across ATL, BTL, Internal, PR, CSR, Shareholder Communication and Online
• Manage the external media agency to ensure optimal media planning, innovation and cost savings.
• Plan and track media spend as part of the publicity budget and related finance planning cycles
• Build a strong sponsorship and events portfolio aligned with brand strategy
• Develop Mass Communication Strategy
• Build communication matrix across the different direct and in-direct sales channels
• Work with Geo-Marketing manager and leverage all customer insights to develop optimal mass communication mix
• Be the internal and external figurehead for promoting the company’s Brand in Qatar
• Lead and develop your team to deliver excellent communications across all channels
Requirements
• 10 years’ experience in Brand and Communications
• Experience in Telecommunications sector
• Expert in 360 understanding of all communication channels including Advertising, Events, Sponsorships, Campaigns, Promotions, CSR
• In depth understanding of brand equity and the dynamics of brand drivers
• Tertiary marketing degree relevant for position
About the Company
Global HR best practices are often taken off the shelf and implemented in this region. Invariably, they fail to deliver consistent and sustainable results. An effective HR intervention or process enhancement calls for designing the right solutions and implementing them with a clear understanding of what works in this business culture.
People Dynamics is an integrated HR solutions company set up by a group of HR practioners with significant regional experience and achievements. We have the capabilities and a proven track-record of having designed HR solutions around global best practices while keeping the right local flavour and delivering the most desirable results for our clients.