| Head of Channel Marketing & Interactive | |
| Manpower Professional Bahrain Ref: HP647-605 |
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The RoleThe RoleA leading credit card giant is seeking a Head of Channel Marketing. This position is directly responsible for: - The development and implementation of Card Marketing Acquisition strategies to maximize acquisition for the consumer segment, both ATL and BTL (through all channels Print & digital) across the Middle East and North Africa (18 markets, 3 languages). - Managing Post Acquisition Early Engagement implementation and streamlining enhanced customer communication across customer lifecycle via the interactive route. - Growing the Middle East online presence and focusing on customer convenience by enhancing Online Card member Services/other service mediums with value add features to create a best in class Online Solution. |
RequirementsRequirementsTo be considered for this role you must have: - Strong Interactive experience with emphasis on the understanding of Digital Medium Marketing in terms of supporting Card Acquistion as well as enhancing cardmember engagement across interactive touchpoints. - Strong working knowledge of marketing, operations and technologies practises. - Superior communication and influencing skills at all levels of a business including presenting to peers and leading managers, and being able to effectively sell new ideas and solutions. - Strong written and oral skills are essential to present to management, agencies, potential and existing clients and new partnerships. - Sound analytical and forecasting skills are necessary in order to formualte appropriate budgets and plans. - Planning and organizational skills are necssary to formulate appropriate budgets and plans. - Appreciation of diversity and cultural sensitivities within the Middle East and North Africa. - Sound problem solving and decision making skills essential to optimise the effectivness of the Marketing department. - Ability to work as an effective team member within the department and as part of project teams. - An evidenced record managing multiple projects at the same time, including making recommendations that effectively keep both short and long term objectives in mind. - A flexible and consistent advocate for change supported by customer and cultural sensitivity. - A track record of successfully driving digital improvements using strategic thinking, financial acumen and strong business and project management skills, evidenced through product enhancement or launch. - Fantastic relationship building skills, both with internal business partners such as local market teams, central marketing and other partner groups, as well as external agency and vendor partners. |
About the CompanyAbout the CompanyManpower Professional, a division of Manpower Inc., offers comprehensive, expert recruitment services backed by award winning training, assessment and selection and outsourcing. Our extensive resources, world-class client list, and reputation attract a diverse group of talented candidates, with every level of education, skills and experience. Manpower Professional helps find and retain top people in IT, accounting, banking, finance, engineering, Sales and marketing. |
This Position is closed or expired
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