Head of Communication, Marketing and PR

Job description / Role

One of our newly established client is looking for Head of Communication, Marketing and PR.

We are looking for an experienced strategic Communicator and innovator to join a new and highly dynamic Payments company. The Head of Comms will report to the CEO and sit on the Management team. In this hands-on role the Head of Comms will have responsibility for building, driving and implementing the Comms strategy across all pillars: Merchants self onboarding PR, brand management, social media, market research and investors comms. He will provide comprehensive and insightful marketing support to the sales teams.

Your role will involve:

Creating and delivering a global Communication strategy
Developing the Global Marketing Strategy includes working with Product, Software development, Management team and numerous teams
Identifying and evaluating areas of strategic opportunities including markets to focus on, future channel development and evolving the customer experience of our products. These opportunities will not only directly relate to current portfolio but also identify tangent areas for growth and development.
Developing, implementing and refining a fully fledge communication strategy fro the self on-boarded merchants. The communication plan shall be fully automated, relying on trigger emails driven by customer behaviour. The plan should consider all customer life cycle stages: awareness, acquisition, activation, engagement and retention.
Developing a promotion and communication strategy (festive seasons promotions, newsletters, discounts,) for our merchant network and with our strategic partners (banks, channel partners, logistics Co) to increase consumer engagement.
Developing and managing a channel partner network as an alternative sales channel
Presenting at conferences around the globe

Requirements

Candidates should have experience in the following areas:

Overall Communication strategy development
Agency and Supplier management; particularly advertising and design
Public relations / media engagement
Digital marketing and using social media in a B2B or B2C environment
Brand management
Event Management

The ideal candidate will have:

A relevant professional qualification, e.g. Marketing Degree or Post-Graduate qualification, ideally with a recent Digital Marketing qualification However, candidates with exceptional experience without these qualifications will be considered
7+ years experience operating in B2B or B2C with a track record in all marketing disciplines
Demonstrable experience of cutting edge work within the Social Media/on line market place
On the ground experience in the Middle East region
A demonstrable record of working collaboratively with strong influencing skills
Excellent knowledge in English, Arabic is a plus

About the Company

PARKER CONNECT is the fastest growing Management Consultancy in the Middle East. We provide world class services such as Executive Search and Consultancy through our centrally located office in Dubai, United Arab Emirates. Ever since starting operations, the organization has witnessed rapid growth purely achieved through firm business relations and quality service delivery. Our market knowledge in the region put together with quality consultants and excellent infrastructure has enabled us to build a strong portfolio of clients which include MNC’s and local firms.