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Job description / Role
As well as its flagship stores which focus on lingerie, Victoria's Secret also operate Victoria's Secret Beauty and Accessories stores, a unique concept, giving customers access to a range of products from the brand. Along with the beauty products, VSBA offers exclusive branded accessories including cosmetic cases, travel collection, small leather goods sunglasses and handbags. The vision of the business is to create a brand with high emotional content that makes woman feel alluring, sophisticated and forever young - It is all about her! Victoria's Secret delivers a best-in-class, captivating branded customer experience that builds loyalty, not just through the product but through the customer service experience provided by the in store staff.
The Role
You will lead brand management and support store operations and merchandising to ensure the development of the brand is optimised across all Alshaya operating markets. You will lead the Brand Marketing management team supporting Store Operations and Merchandising for all the current VSBA stores across the Middle East, Poland, Russia and Turkey.
Responsibilities:
* You will communicate with the Brand Director, merchandising and operations teams to deliver marketing programmes as required.
* You will measure the effectiveness of all brand marketing activity, promotions and media.
* You will manage a team of over 10 people across the Middle East, Poland, Russia and Turkey
Requirements
* At least 10 years' experience within a marketing role.
* Knowledge of the beauty and accessories market.
* Experience of leading marketing campaigns across markets.
About the Company
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.