Head of Marketing

Job description / Role

Our client, leading TV, Media and Entertainment organisation is seeking to recruit a Head of Marketing . You will be directly reporting to the Channel Head

Dimensions & Accountability (KRA’s)

• Marketing and communication leader with Arabic broadcasting expertise.

• Experienced in being a Brand custodian for a channel/Network/Broadcaster.

• Proven experience in driving awareness and reach for an Arabic channel/Network/Broadcaster.

• Thorough knowledge of Pan Arab; ATL, BTL, OOH, Digital, Trade and creative media.

• Experienced in Arabic TV channel positioning, promotion and communication.

• Ability in delivering GRP’s driven marketing performance.

• Well networked with senior Pan Arab Arabic Media professionals.

• Experience with competitive channel strategies of Arabic GE channels.

• Sound knowledge of Pan Arab audience landscape with a special focus on K.S.A.

• Experience with TV ratings performances in the Pan Arab landscape with a special focus on K.S.A.

• Channel Budget planning and resource management skills.

• Proven expertise formulating winning strategies and communication design for all media.

• Proven abilities in creating high value barters and winning cross platform ideas.

• Excellent relationship skills in Advertising/ creative Agency, media and multiple vendor management.

• Sound knowledge of Pan Arab audience landscape with a special focus on K.S.A.

• Proven success in leading a marketing vertical from the front.

• Good leadership and motivation skills.

Requirements

Experience, qualifications and skills required:

- Graduate in any discipline, a management degree will be an added advantage.

- Valid UAE Driving License;

- Fluency in Arabic and English (written and spoken)

About the Company

We lead in the creation and delivery of innovative workforce solutions and services that enable our clients to win in the changing world of work.

ManpowerGroup powers the success of many of the world's most dynamic organizations. We deliver innovative workforce solutions that enhance competitiveness, increase efficiency and spur productivity. Combining global reach with local expertise - 3600 offices in over 80 countries - we know the changing world of work and bring a deep understanding of the companies we work for and the industries we service.

ManpowerGroup entered the Middle East in December 2007 after acquiring local company Clarendon Parker, thus bringing 15 years in-depth local knowledge combined with a global footprint and industry shaping expertise and thought leadership. Manpower Middle East supports clients in the Middle East and North Africa regions. Our business is aligned to key skill specializations to ensure our clients requirements are met by expert and knowledgeable consultants that understand your industry and role requirement.

Our consultants are experts in finding the right talent across all industries in a broad-range of occupations including:

• IT & Telecommunications
• Engineering & Construction, Oil & Gas
• Banking, Finance & Legal
• Sales & Business Development
• Marketing, Public Relations & Communications
• Human Resources & Training
• Customer & Support Services (Secretarial and Administrative)
• Operational, Supply Chain & Logistics
• Executive Recruitment
• Emiratization Solutions
• Recruitment Program Outsourcing Solutions
• Managed Service Provider Solutions
• Talent Based Outsourcing Solutions
• Outsourced Staffing Solutions