Lead Digital Content Website Officer

Job description / Role

Lead Digital Content Website Officer - Qatar Airways - Doha

The Lead Digital Content Website Officer vacancy is an exciting opening that will be placed within the Digital section of Qatar Airways Marketing department. The role will be based in Doha, Qatar.

Contribute to the planning and executing a website and content strategy that drives customer engagement, consideration, and sales. The Lead Digital Content Management Officer will be responsible for coordination and administration of the website & content distribution across our portfolio of digital assets, the role will work with internal/external stakeholders.

ACCOUNTABILITIES:

Operational:
Contribute to the creation of content for advertising and marketing communication which includes developing web campaigns, infographics, etc. Project manage the content strategy and manage content calendar with internal stakeholders, Manage content on the QR/microsite websites by working with stakeholders to understand their requirements and assist in translating those needs to an exceptional online experience.

Direct/vendor relationships for creative, technical, hosting, and development needs to support digital projects, Review site content; including proofreading, fact checking, data, and media and update as required. Collaborate with photographers, videographers, subject matter experts, writers, editors, designers, and/or third party vendors to deliver against content strategy.

Develop knowledge of QR brand, messaging, and tone of voice for appropriate content creation, Use customer journey maps to assist in creating content that aligns with the needs of the customer, incorporate quantitative and qualitative feedback, and work to continuously improve content to enhance the customer experience, Balance multiple concurrent projects assignments with shifting priorities across a shared resource pool in a fast-paced and high volume environment, continually refine the user interface/user experience, Work with IT team on CMS enhancements.

Management & Leadership:
Can manage stakeholders independently and effectively communicate stakeholder needs to otters, Generate enthusiasm and can do attitude that inspire others to join them in their vision, Generate new ideas that inspire, entertain, and educate our guests, Work independently.

Development:
Take responsibility for own ongoing personal development and growth expertise, Continually discover and seek out purveyors of great content, storytelling, and photography with the goal of being exceptional. Interested in continually improving their skills on website development, UX, UI, and SEO and proactively seeks way to do so.

Requirements

To be successful in this role you will need to have a Bachelor Degree or equivalent in business, marketing, You must have 5 years website management experience, Video/photography story-boarding, copy-writing experience advantage- knowledge of design applications, audio and video production.

Proven experience building relationship across the business, consulting with key stakeholders, and delivering projects on-time, on-budget, knowledge of web design, development, and user experience. Proven ability to storyboard, copy write, and edit content.

About the Company

Qatar Airways is proud to be one of the youngest global airlines to serve all six continents, and thanks to our customers’ response to our offerings, we are also the world’s fastest-growing airline. We connect more than 150 destinations on the map every day, with a fleet of the latest-generation aircraft, and an unrivalled level of service from our home and hub, the Five-star airport, Hamad International Airport in Doha, the State of Qatar.

Travel today involves a mix of short, medium and long-haul segments, with more people travelling than ever before. With the breadth of network coverage today, virtually no destination is unreachable. This is why the commitment to service is paramount; as our guests are travelling farther and more frequently than ever before, the experience on board is an important part of the journey itself.

Since our launch in 1997, Qatar Airways has earned many awards and accolades, becoming one of an elite group of airlines worldwide to have earned a 5-star rating by Skytrax. Voted Airline of the Year by Skytrax in 2011, 2012, 2015 and most recently in 2017, Qatar Airways has won the confidence of the travelling public. We have accomplished these goals by focusing on the details – how we run the business, and how you experience our airline.