Loyalty CRM Manager

Carter Murray
Dubai, UAE

Ref: HP662-353
Carter Murray

The Role


The Role


Reporting to the Consumer Marketing Manager of a multi-national health-care organisation, the Loyalty Manager is responsible for the development, execution, and maintenance of a regional loyalty program for a consumer health-care brand. The Loyalty CRM manager for ME&A, will have to work closely with the communications and customer Service team and externally with the activation agencies.

General day-to-day activities include:

Designing and building the loyalty program.

Partnering and briefing the ATL/BTL agencies for the communications collateral. Develop the communications of the program including the membership card, enrollment forms, in-store signage and digital interface

Organize the program logistics in a timely manner.

Managing & executing the loyalty program points system, rewards, communications, alerts, updates.

Developing, evolving, maintaining and analyzing the customer data base

Integrate online interactive social media technologies with tradition public affairs and communication.

Managed the events program; plan, organize events, co-ordinate with the suppliers and logistics for successful events.

The successful candidate will be a native Arabic speaker, who is currently a Brand Manager or a Loyalty specialist. You will have a good mix of online and offline marketing experience and ideally come from a multi-national company with exposure to consumer marketing.

SR Group is acting as an Employment Agency in relation to this vacancy.

Requirements


Requirements


The successful candidate will be a native Arabic speaker, who is currently a brand Manager or a Loyalty specialist. You will have a good mix of online and offline marketing experience and ideally come from a multi-national company with exposure to consumer marketing.

About the Company


About the Company


Carter Murray is a specialist recruitment consultancy specialising in the placement of marketing professionals into professional services firms, the financial services sector, multi-national corporations and global brands from our offices in London, Dubai and Sydney. Carter Murray is a member of The SR Group, a specialist global recruitment consultancy founded in 1987, operating in the niche markets of Taxation, Legal, HR and Marketing recruitment. From the world’s largest companies to small owner-managed businesses, we recruit at all levels for a complete cross-section of clients. Our clients include the full range of UK and international professional services firms and financial services companies. We recognise that they expect an exceptional level of service and a real knowledge of today’s highly specialised market.Each of our consultants personally manages their own clients and specialises in specific areas of this key marketplace. We take the time to really understand both parties’ needs and provide focused and consistent advice.
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