Loyalty Programme Marketing Manager

Job description / Role

Our Client is a leading Retail Group in the Middle East, seeking a quality Marketing Manager for their esteemed loyalty programme.
The Marketing Manager will develop and implement the loyalty programme's marketing campaigns, to ensure its continued and growing contribution to the Group’s revenues, profits, market share and brand recognition.

KEY RESPONSIBILITIES

FUNCTIONAL RESPONSIBILITIES
• Develop and implement a marketing promotions calendar and communication plan, based on targets specified on revenue, frequency, Average Transaction Value (ATV), retention rates etc
• Identify and roll out initiatives, to increase revenues from identified segments of the Programme members, such growth of Most Growable Customers (MGC) and to improve retention of Most Valuable Customers (MVC)
• Manage the Programme Marketing promotions budget to ensure maximum efficiencies are derived and that it stays within agreed budget allocations.
• Identify data and direct marketing vendors/ suppliers in the market, analyse costs, negotiate and finalise efficient costs for the organization
• Oversee fulfillment of direct marketing campaigns across all direct media (mail/telephone/email/sms); ensure smooth facilitation with agencies and update the database accordingly for future reference
• Prepare campaign justification documents, Return on Investments (ROI) and break even projections for planned campaigns and circulate to all stakeholders
• Prepare and publish campaign performance reports and ROI analysis for each campaign.
• Archival of all campaign material from brief to creative execution along with cost benefit analyses and performance reports

Requirements

EDUCATION, EXPERIENCE, FUNCTIONAL SKILLS AND KNOWLEDGE

Education/Qualification
• Graduate or Post Graduate Degree, preferably in Marketing/Business Administration.

Experience
• 6 -7 years of relevant experience
• 2-3 years in a similar role in a retail group or bank
Functional Skills & Specific Knowledge
• Computer Literate
• Ability to understand business issues and analytical data to create marketing campaigns
• Good communication skills and organisation skills
• Attention to detail
• Interpersonal skills

About the Company

Edge Resourcing was established in the United Arab Emirates in 2008. We have taken care in our growth and have kept our corporate values throughout.

Edge Resourcing is led by a specialist team of Recruitment Consultants, each of whom have experience of working in and a sound knowledge of the local market place. We have gradually expanded our horizons and now offer specialist services within the Middle East Retail sector. Our aim is to provide a thorough and honest service to both our candidates and clients, making sure that we only take on work which we feel we can service to the correct level of satisfaction required.

We currently offer professional and tailored contingency and retained search services to the following specialist sectors of the market: Retail Accountancy and Finance Office Support Human Resources Sales and Marketing Legal

Our aim is to continue to position ourselves in the market as one of the most consistent and successful suppliers of manpower. We strive to make things happen and make a difference to your business and career. Success isnt just about putting people into jobs, but about giving you an honest, personal service. Whether you are a client or a candidate, our aim is to find out exactly what it is that you are looking for, rather than push you to settle for your second choice.