Manager, Commercial Marketing

Atlantis

Dubai, UAE

Ref: NP228-27

Job description / Role

Employment: Full Time

Reporting to the Director, Global Marketing, this role is responsible for the day to day management of the Commercial Marketing and traffic for the global marketing team.

Within this role, the incumbent will be responsible for managing B2B and co-op travel trade marketing campaigns for the brand in conjunction with the Director, Global Marketing and working closely with the property sales and regional sales teams, while ensuring all communications correctly position the brand and adhere to the relevant brand standards. In addition, the role is also responsible for developing relationships with trade partners around the world to improve the brands reach and maximise revenue-driving potential. As well as acting as the traffic manager within the Global Marketing team to ensure that all projects are on track and delivered in accordance with the project schedules.

Key Duties and Responsibilities

Co-op campaigns with the travel trade
- Run the One&Only Sales-Driven Marketing Platform (SDMP) a framework to deliver closer collaboration and enhanced performance from travel trade partners through branded initiatives
- Working closely with the sales team, build relationships with key marketing stakeholders at travel trade partners (Tour Operators, Travel Agents, Consortia) to develop collaborations that enhance revenue generation
- Work alongside internal One&Only sales teams across markets to understand dynamics of relationships with each key account. Identify opportunities to complement existing relationship efforts in a collaborative way
- Trade collaborations include the development of co-branded campaigns (direct mail, email, collateral, incentives etc) to broaden the brands reach, joint press release, in-store or retail promotions, call centre or sales agent incentives etc
- Attend meetings as required with trade partners across markets
- Responsible for managing all areas of campaign execution (print, production, design, data mining, mailing, tracking etc)
- Think outside the box to develop truly innovative campaign concepts to broaden reach and target the One&Only demographic profile

Sales Resources and Materials
- Coordinate design/print/production process for sales-related pieces, ensuring deadlines and budget are met through negotiating competitive pricing with third-party providers of services (e.g. design, print etc.). Includes direct mail printed items, trade brochures and annual updating of sales fact sheets etc.
- Ensure Sales Presentations are kept up to date and re-issue new versions as necessary
- Ensure sales teams are fully equipped with brand materials when attending trade shows or trade events

Sales support
- Support Kerzner sales offices to ensure tour operator brochures and collateral are up to date with correct and on-brand resort descriptive information, imagery, copy and offers.
- Work with designers to fulfill sales collateral and advertising requests from RSOs
- Consolidate updated copy and imagery and submit to partners.
- Collaborate with the CRM & Recognition Manager to deploy campaigns to the Sales Trade database. Develop creative and track performance

Traffic Management
- Act as the traffic manager for the Global Marketing team, working to ensure that all projects are received on a completed brief document, assigned appropriately within the team (in-conjunction with guidance from the Director, Global Marketing), and tracked in relation to delivery times
- Ensure comprehensive job assignment, tracking and trafficking tools are in place to ensure timely delivery of all projects
- Report on on time deliver results to the Director, Global Marketing on a monthly basis.
- Work with team members to provide relevant support in job management

Analysis, Reporting & Research
- Track campaign performance (including email open/click/unsubscribe rates and web production reports) to optimise future campaigns
- Conduct AB-testing and other trials to identify ways in which to improve the effectiveness of branded email communications
- Participate in the business planning process for the Marketing team to ensure strategic goals of all resorts will be achieved
- Integrate Marketing and Sales activity plans and build activity/media plans as required
- Routinely review production by tour operator or trade partner on a monthly basis across markets to identify opportunities to enhance performance
- Monitor activities of competitors in collaboration with travel trade and report to wider team, pulling influences for One&Only activity where appropriate

Ensure all One&Only communications match brand positioning, are strategically correct, and are brand compliant
- Have an in-depth knowledge of the guidelines and how different materials/channels reflect them
- Ensure all materials are brand-compliant

Requirements

- Previous experience with B2B marketing and/or travel trade collaboration required
- Strong interpersonal skills
- International background or experience within an international corporation a plus
- Strong organizational skills
- Strong analytical abilities
- Ability to have a strong customer focus
- Strong communication skills
- Copywriting capabilities preferred

About the Company

Atlantis is the majestic resort in Dubai situated on the Palm, a man-made island that has captured the world’s imagination with its magnificent scale and ingenuity.

From the moment you arrive, you will be immersed in a dazzling world of imagination, pleasure and luxury of 5 star hotels. The resort offers relaxation and thrills for couples and families alike, including:

•Unique marine habitats - The Lost Chambers •An exhilarating water park - Aquaventure •Pristine white beaches •World-class cuisine in 20 restaurants, •An indulgent spa (ShuiQi ) to awaken your senses •Cosmopolitan boutiques to shop until your heart is content To stay or visit this landmark Dubai Hotel is to live out your dreams amidst warm Arabian seas.

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