Manager – External Communications

Job description / Role

Job Purpose:
A public relations professional who handles public communications to present and maintain a positive public image of the bank.

Main Responsibilities and Accountabilities:
a) To develop and implement external communications plans, in line with corporate communications strategy.
b) To act as a point of contact between Bank and the media and improve PR and media relations.
c) Oversight of press releases to ensure timely dissemination to media.
d) To act as a reviewer of brand communications content and ensure that it is compliant and aligned with corporate communications strategy.
e) To raise CBI’s corporate profile through CSR activities in line with Bank’s policy.
f) To ensure that communications activities are carried out to the highest ethical standards and comply with communications strategy.
g) To develop, maintain and ensure effective use of corporate branding, in line with brand communications guidelines.
h) To design, manage, and deliver all bank’s external events in line with business objectives.
i) To content manage, update, and suggest continuous improvement to the Bank’s corporate website
j) To devise Social Media plans to enhance bank’s profile across Social Media platforms
k) To assist and provide advice and updates to Head of Corp Comms & Marketing on the effectiveness of external communications plans.
l) To use metrics to measure the efficiency of PR and communications campaigns to continually adjust and suggest improvements.
m) Perform any other duties or responsibilities that are consistent with the role as assigned by management.

Requirements

Education:
• Bachelor’s degree in public relations, journalism or communications.
Professional / Technical Qualifications / Diplomas:
• PR Skills mandatory

Experience:
• Minimum 8 years of related experience in public relations, excellent speaking skills and a strong ability to write, edit and do research to present media releases

Specialist Skills Required for the Job:
• Knowledge of and experience across all forms of communications including social media
• Supervision and managerial skills
• Negotiation and convincing skills
• Adequate knowledge of the different products and services of competitor banks
• Thorough knowledge of the products and services of the Bank
• Organizing and planning
• Interpersonal skills

About the Company

Founded in 1991, Commercial Bank International is an award winning full-service commercial and retail bank offering simple and easy-to-understand products and services.

Our aim is to attract, develop and retain the very best people by offering a motivating and inclusive workplace where talent is recognized and developed. At CBI we will give you the opportunities you need to get more from your job. We'll help you grow and progress by acknowledging your talent, and rewarding you well. In return you'll give us your energy, enthusiasm and the drive to deliver results.

That way, we all have a promising future.