Manager – Market Research, Segmentation and Client Insight

Job description / Role

Job Purpose:

Consumer Experience Management involving Market Research, Data Modeling, Consumer Insights, Customer Service Operations, Customer Relationship Management, Customer Experience Management, Customer Intelligence, Process Re-engineering and Service Quality

Main Responsibilities and Accountabilities:

• Translate research insights into marketing actions
• Employs a deliberate and systematic approach to build strategic levers using Customer Intelligence to create more meaningful and satisfying interaction with customers.
• Design, manage and maintain research models and framework for strategic measures across divisions and brand
• Translate consumer insights into actionable business strategies that deliver breakthrough innovation, competitive advantage, superior customer and brand experience and build profitability
• Combine qualitative and quantitative learning’s for better customer insight and suggest product propositions to business
• Constant update of product parameters across banks and competition
• Assist business on new product development and customer segmentation
• Develop models for enhanced customer experience based on regular feedback from customers and evolve with optimum communication solutions with an objective of customer satisfaction and delight
• To develop customer segmentation strategy, and to support the development and delivery of competitive pricing architecture to maximize revenue and arrive at an effective Products and Customers profitability
• Identifying Value Proposition to adhere to the needs and wants of key segments
• Establishing New deals such as tie ups / co- branding

Requirements

Education:
• Bachelor’s degree in Marketing/ Research
Professional / Technical Qualifications / Diplomas:
• Financial Marketing/ Research

Experience:
• Minimum 10 years of related experience with at least 5 years in marketing/ research function, preferably with a bank

Specialist Skills Required for the Job:
• Knowledge of and experience in various marketing techniques
• Ability to define problems, collect data, establish fact and draw valid conclusions
• Financial marketing experience
• Supervision and managerial skills
• Negotiation and convincing skills
• Adequate knowledge of the different products and services of competitor banks
• Thorough knowledge of the products and services of the Bank
• Organizing and planning
• Interpersonal skills

About the Company

Founded in 1991, Commercial Bank International is an award winning full-service commercial and retail bank offering simple and easy-to-understand products and services.

Our aim is to attract, develop and retain the very best people by offering a motivating and inclusive workplace where talent is recognized and developed. At CBI we will give you the opportunities you need to get more from your job. We'll help you grow and progress by acknowledging your talent, and rewarding you well. In return you'll give us your energy, enthusiasm and the drive to deliver results.

That way, we all have a promising future.