Manager Mobile Advertising

Etisalat - UAE

Abu Dhabi, UAE

Ref: HP440-146

Job description / Role

Employment: Full Time

The candidate will be working with the Marketing Team and will be a professional with strong experience preferably in Telecommunications Industry.

Principal Functions:
- To manage a Mobile Advertising product portfolio that meets the needs of customers, advertisers, agencies and all advertising value chain and meets revenue and margin targets for Etisalat.
- This includes Customer Satisfaction and brand equity will need to be continually improved through working right across Etisalat UAE, partnering with external organizations, and applying best practices.
- Design all Etisalat UAE Mobile Advertising products, within 2 categories: Targeting products and Inventory products, and manage all the product life cycle for it.
- Establish the business processes related to the operational aspects of Mobile Advertising in Etisalat UAE.
- Manage Mobile Advertising products and processes with the objective to optimize revenue/ROI, protect customer privacy, and increase the value of the Mobile Advertising in the UAE advertising scene.
- Identify opportunities in current customer interaction and usage and work with technical teams to modify, enhance, or replace relevant platforms to make such interaction or usage advertising-capable wherever possible.
- Establish all advertising industry standards and regulatory policies into the products design and business processes for Mobile Advertising.
- Work with advertising industry stakeholders to promote Etisalat Mobile Advertising value among all the value chain players and to continuously strengthen the position of Mobile Advertising.
- Manage the customer experience of Etisalat mobile customers to maximize value perception and satisfaction.
- Scout for partners, select ones with relevant expertise and/or technologies to expand the Mobile Advertising products portfolio, and manage the relationship with those partners.
- Monitor and analyze products performance trends from financial, competitive and operational perspectives.
- Seek strategic and operational improvement opportunities from a wide variety of sources including Market, Strategy, Planning and Segment Marketing.
- Maintains effective external interfaces with business and technology partners, government agencies and commercial /professional bodies.

Requirements

- Bachelor Degree in Marketing, Sales or related filed.
- 4-5 years experience in product and /or marketing experience.
- Applicants with experience in Telecommunications sector will be given an added advantage.

About the Company

Etisalat has been the telecommunications service provider in the UAE since 1976, and has built up a modern telecom infrastructure and established itself as an innovative and reliable operator.

Etisalat stands 140th among the Financial Times Top 500 Corporations in the world in terms of market capitalization, and is ranked by The Middle East magazine as the 6th largest company in the Middle East in terms of capitalization and revenues. The Corporation is the largest contributor outside the oil sector to development programmes of the UAE Federal Government, and is an award-winning socially responsible corporation. Etisalat has also won accolades from across the region for its nationalization programme.

Get personalised updates on latest vacancies
Job Alerts by Email
  • Personalised updates on latest career opportunities
  • Insights on hiring and employment activity in your industry
  • Typically sent twice a month