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Job description / Role
The Online & Social Media Marketing Manager is to manage the development of online content marketing, as well as redefining and implementing a strong social media strategy with key metrics for success. This individual will also monitor, analyze, report on trends and results as well as establish an effective structure to leverage local resort-based team members and global resources to manage creation of digital content for brand / property websites and social channels. The position is also responsible for the daily management of review sites, preparing brand responses as well as regular monitoring and reporting. This includes the establishment and training key team members on policies and best practices for review site management.
The goal is to build engagement among a highly targeted group to inspire and elevate the overall brand experience using the online and social space while also ensuring reputation management is reflective of the Resort DNA.
The role is responsible to determine and promote the potential for social channels to increase business/bookings through direct channels as possible. It requires an individual who is equally creative and technically savvy -- understanding how to creatively inspire and engage audiences through content as well as technically how different social channels can be leveraged to achieve engagement.
As part of this role the individual will also manage content assets and set a structure to manage resort-specific assets including still and video imagery.
Requirements
- Bachelor Degree in Communications or equivalent required
- 3-5 years in international marketing with at least 2-3 years of social media experience including channel management
- Experience working with luxury brands or within the luxury hospitality / travel area
- Social media agency or online agency experience would be an advantage
Skills and Knowledge:
- Ability to develop and/or implement a content strategy across web and social channels, tailored to the core target audience (including but not limited brand websites, Facebook, twitter, YouTube, Instagram and Pinterest)
- Experience of proof reading a must
- Experience working with content management systems
- Understanding of how online content and social media fits into an overall marketing , communications strategy and integrated campaigns
- Understanding of various social networks, search engines and link building technologies
- Understanding of how messaging and content differs across social media channels
- Ability to establish new tactics based on an understanding of the latest digital trends, engagement know how and viral content
- Experience in installing / developing third-party widgets, iframes and plug-ins
- Exceptional communication skills and command of the English language (verbal and written), including strong online and social media writing skills
- Understanding and practical knowledge of the role of social within crisis management
- Advanced computer literacy and detail knowledge of Microsoft Office; Knowledge of Photoshop, Dreamweaver, HTML, XML basics, Flash, and Javascript is beneficial
- Knowledge and experience with wordpress, other blog software, tweetdeck, tweet reach and the ability to build facebook apps would be an advantage
- Experience working across various platforms (mobile, mac, PC, android, windows etc) and browsers
- Ability to develop and manage relationships with creative, web and social agencies, as well as other key stakeholders
- Strong analytical skills with extensive experience in analytics and reporting tools / software
- Detail oriented, with strong project management, organization and problem solving skills
- Additional language skills included but not limited to Arabic and Chinese are an advantage
- A self-motivated, strong team player with the ability to work and adapt under pressure
About the Company
Atlantis is the majestic resort in Dubai situated on the Palm, a man-made island that has captured the world’s imagination with its magnificent scale and ingenuity.
From the moment you arrive, you will be immersed in a dazzling world of imagination, pleasure and luxury of 5 star hotels. The resort offers relaxation and thrills for couples and families alike, including:
•Unique marine habitats - The Lost Chambers •An exhilarating water park - Aquaventure •Pristine white beaches •World-class cuisine in 20 restaurants, •An indulgent spa (ShuiQi ) to awaken your senses •Cosmopolitan boutiques to shop until your heart is content To stay or visit this landmark Dubai Hotel is to live out your dreams amidst warm Arabian seas.