Job closed
Ref: LP452-381
Job description / Role
Consulting with the business units to understand key business challenges and opportunities, set key analytic direction, strategies and tactical plans. Use advanced analytics and modelling techniques to create models to achieve business objectives.
Quantifiable:
- Modelling scores accuracy
Non Quantifiable
- Drive Predictive Models for Efficient Acquisition and Retention.
- Drive Behavior Models for efficient campaigns.
- Provide reports that let business keep track of key drivers and help to align to overall retail bank strategy.
- Value added analysis as and when required by Business.
Key Results Areas
- Effective implementation of Predictive models for acquisition and attrition.
MAIN TASKS & RESPONSIBILITIES:
Modelling:
- Behavioural Analysis of Customer towards Channel usage, Spends.
- Standardise Campaigns based of important parameters, such that time to market is minimum and conversions are better.
Segmentation:
- Liaise with Business groups to implementing the segment proposition.
Predictive Analytics:
- Acquisition, Anti Attrition and Behavioural campaigns build based on predictive modelling.
Improving Campaign Analytics:
- Post Analysis of the Campaigns and suggest methods to improve.
Requirements
- MBA with a proven quantitative orientation and/or a masters degree in Mathematics, Statistics, Economics, Commerce or Finance. Candidates with statistical background would be preferred.
- 7 or more years of experience in data mining including experience in an analytical environment with a financial institution/ bank in a retail business/ product role. Demonstrate proficiency in analytic techniques extensively applied across industries (Banking, Financial, Credit Cards, Airlines and Telecom etc.)
- Hands on technology components include business analysis, data analysis, data mining components such as Neural Networks, Clustering, Decision Trees and Apriori and basic knowledge of SQL.
- Strong analytic capabilities, business consulting / presentation skills and knowledge of database marketing.
- Understanding / exposure to products and services offered by the banking industry preferable.
- Knowledge of Statistics and statistical and data mining packages such as SPSS Modeller is a definite plus.
- Logical data interpretation ability.
- Effective interpersonal and verbal and written communication skill.
- Excellent knowledge of written and spoken English.
About the Company
ADCB is a full-service commercial bank offering a wide range of products and services such as retail banking, wealth management, private banking, corporate banking, commercial banking, cash management, investment banking, corporate finance, foreign exchange, interest rate and currency derivatives, Islamic products, project finance, and property management services.