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Job description / Role
1.Planning and Implementation
•Develop and implement Annual Social Media strategy, including key messages aligned to business objectives
•Develop and implement Monthly Social Media plan with detailed activities per business unit (where applicable)
•Ensure alignment of key messages in communication with objectives of business units and corporate objectives
•Ensuring reporting on weekly/monthly performance of Omantel Social media coverage in order to ensure that the Social Media plan is implemented and that KPIs are met for the Social Media unit
•Develop and implement 6 months plan for activities to improve social media relationships e.g. Meet and greet with key Bloggers in Oman
2. Social Media Channels Management
•Manage social media campaigns and oversee day-to-day activities. Manage a presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed
•Work with the internet development team to ensure social media tools (for ex. FB, You Tube, Twitter, etc…) are kept up to date
•Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate
•Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
•Regularly feed back insights gained from social media monitoring into the Marketing team, to help them evolve their strategies in a timely fashion
•Monitor trends in social media tools, trends and applications
3 .People Management
•Motivate and empower direct reports by providing the necessary tools for employees to support achievement of the Social Media Section goals
•Plan, manage, and review individual performance and provide regular feedback, development and coaching, taking prompt action where necessary
•Establish clear direction, prioritize tasks, assign and delegate responsibility and monitor the workflow of the Social Media Section
•Build opportunities for the Social Media Section members to suggest, participate in and contribute to improvement, innovation and knowledge sharing initiatives
•Provide guidance and ensure that the Social Media Section complies with Omantel's policies, processes, practices and systems
Requirements
Knowledge / Technical Skills
•Comprehensive knowledge of Social Media tools and techniques
•Good written and spoken Arabic and English
•Strong project management or organisational skills
•Demonstrated knowledge and understanding of social media platforms and their respective participants (Facebook, Youtube, Twitter, Flickr etc.) and how they can be deployed in different scenarios
•Team player, with the confidence to take the lead and guide other departments when necessary
•Good technical understanding and can pick up new tools quickly
•Have a good knowledge of Online marketing best practices
•Communications, Marketing or related experience a plus
Education /Certifications
Education: Bachelor’s Degree in Marketing; Communications; PR and/or Mass communication
Experience: A minimum of 2 years experience in similar role and at least 2 years experience in a managerial role
About the Company
Omantel is the pioneer of total communications solutions in the Sultanate of Oman. We have the widest choice of state of the art services with the broadest network coverage. We listen to understand your needs and value feedback. We strive to deliver on our promises.
Omantel (as both Omantel and Oman Mobile) has offered the full spectrum of telecommunications solutions to the people and businesses of Oman since the dawn of the Renaissance in 1970. Over the years, as the pioneering telecommunications supplier, we have striven to connect even the most remote communities to each other and to the rest of the world. As a pillar of the Omani economy, Omantel has been a leading player in Oman’s progress and national development.
The Omantel logo, embodies the Omani heritage, in the form of the Khanjar. Our color palette, blue and orange, signals our dedication to professionalism and progression as well as a vibrant spirit. The Omantel name, combined both in Arabic and English, is cradled and encapsulated in our new brand symbol reflecting a caring mindset.
Our tagline reflects also our philosophy of togetherness as this is at the heart of everything we do – as we lead the way in bringing individuals, families, businesses and regions ever closer together using leading edge technology for communications.