| Marketing Communications Specialist | |
| Peppers & Rogers Group Kuwait Ref: LP844-11 |
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The RoleThe RoleJOB DESCRIPTION Marketing Communications Specialist must be comfortable at: Being Responsible for development, execution and fulfillment of marketing communications and promotional programs for the Banks Total Relationship Loyalty (TRL) Program that will drive member acquisition, retention and growth Preparing the budget and plan / calendar of the marketing communications, promotional and campaign activities for the Banks TRL Program Managing relationships with the Banks Corporate Communications and agencies for preparation of the communication material, marketing campaigns and promotions Designing, coordinating and executing/monitoring all TRL Program related communications activities such as: o Instant SMS communications, eg. after points earning or redemption o Regular and specific mailings, eg. monthly points balance statement o Specific segment communications, i.e., special events o Program updates, eg. new rewards/partners Coordinating maintenance of information and layout on TRL Program portal and information website in cooperation with QNB Marketing Communication team Analyzing issues in communication content and channels and follow up on the solutions Being in constant communication with the Banks Corporate Communication, relevant Retail departments, channel owners and Loyalty Program partners, assessing TRL Program communication requirements and planning their delivery Designing and managing the execution of marketing campaigns / initiatives (Bank only and with partners) for the Loyalty Program: Formulating the value proposition and data request for customer target list Developing business requirements and business processes that govern the campaign / initiative interactions (internally among departments) and externally for customer interactions like enrolment, redemption, etc. In collaboration with the Banks communications team, briefing the third party creative and media agency for the design of key messages, right positioning, art directions of campaigns Developing launch documents for customer facing agents (contact center and branches), such as call center scripts, Q&As document, instruction guides, etc. |
RequirementsRequirements An undergraduate degree in business, economics, or a related field, marked by strong analytical skills from a globally reputable university with outstanding academic record. MBA is a plus. Minimum 5 years of experience in marketing or marketing communications role Track record of success developing and implementing marketing programs from start to finish Experience developing and executing promotions and customer loyalty programs Excellent oral and written communication skills in English, with the ability to interact effectively with all levels of management. Excellent oral and written communication skills in Arabic is an asset. Strong planning, organizational and interpersonal skills Strong human relations and ability to work and contribute effectively in teams composed of colleagues and client members Ability to work in a team environment with a strong customer focus Ability to successfully lead cross-functional teams and agencies on various projects |
About the CompanyAbout the CompanyPeppers & Rogers Group is a management consulting firm, recognized as the world's leading authority and acknowledged thought leader on customer-based strategies and underlying business initiatives. Founded in 1993 by Don Peppers and Martha Rogers, Ph.D., Peppers & Rogers Group invented the term 1to1ฎ marketing to illustrate the importance of treating different customers differently, and transformed the concepts into practical methodologies driving financial results for companies. |
This Position is closed or expired
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