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Job description / Role
Marketing Executive - CRM - Kuwait
Alshaya one of the world's largest retail brand franchisee is growing at pace and has a multi-million international customer base. This growth requires a team of highly committed CRM digital specialists. Integrating brand offers and customer incentives into a loyalty scheme to drive sales and build customer retention is a primary goal. Delivering world class insight into an ever changing and highly demanding customer will discern the winners of tomorrow's retail market. Alshaya intends to lead in that innovation and is seeking the right talent to be a part of that success.
The Role:
Alshaya have over 70 brands and as a Marketing Executive on the CRM team you will be responsible for supporting the timely and effective delivery of all marketing programs and initiatives within host brand and Alshaya guidelines, collaborating closely with colleagues within the marketing and communications functions. This is an exciting role with responsibility of implementing the digital strategy for Alshaya's brands across web, social and mobile. You will also be responsible to create content calendars and post social media updates on behalf of Alshaya's brands.
Requirements
* Excellent analytical skills
* A passion for digital and social media
* Campaign planning and management experience across digital and social media
* The ability to monitor trends in digital marketing and seek out new opportunities for online campaigns
* The ability to consult and advise internal stakeholders on digital marketing tools and best practices
* Analysis and reporting skills
* Familiar with digital marketing tools e.g. Google Adwords, Facebook Power Editor
* Excellent communication skills in English (Arabic language skills are an advantage)
* A minimum of 2 years' of experience in advertising agency and marketing
* University Degree.
About the Company
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.