Marketing Executive (Conference)
The role requires an experienced marketing professional to manage campaigns for a portfolio of B2B conferences, confex, summits in a variety of industries, including but not limited to healthcare, IT, hospitality, finance, HR, energy and utilities, retail, logistics, etc. As an Assistant Marketing Executive, you will assist the Conference Manager and/or Conference Producers in the implementation of the conference marketing and PR plans and strategies in order to maximize awareness, increase delegate/sponsor participation as well as to business and revenue targets. Assist in any research, database building and all onsite activities at the conference.
Assist in the delivery of tactical marketing and PR campaigns to support the conference strategies and achieve specific business objectives
Assist in the development of the conferences through database building, research and enhanced conference offerings
Assist in the day to day management of external support agencies including printers, design, marketing, PR , photography and media
Assist in the production of all marketing collateral across a range of regional and international conferences from my client portfolio
Develop innovative marketing campaigns, tools and activities
Track responses and analyze click-through and enquiry results generated from the marketing campaigns
Pass on the marketing leads and click-through data to sales teams
Develop the event website and update the website content on a regular basis
Ensure updates are accurate and keep to design templates
Source, negotiate, create new and manage and develop the existing relationships with leading media companies, press and industry associations
Put together a post event report for each event
Create and develop marketing plans, campaign schedules and ensure timely implementation of all the online and offline activities.
Segment the data in the CRM system.
Assist in the management and running of onsite activities including press conferences, press days and media centres
Ensure the identity guidelines are adhered to by internal departments and external agencies
Ensure all marketing collateral is professionally produced, of the highest quality and reflects conference and corporate guidelines
Filing of photographic library for each of the exhibitions
Distribution of Marketing collateral and liaising with post office services
Liaising with other internal departments
Work as per instructions of the Group Conference Manager and Conference Director whilst following the laid down policies and guidelines.
Formal education in a business, and a marketing management degree or related disciplines.:
Formal qualification in a business, and or marketing management degree or related disciplines, with a minimum of 2 years experience within a marketing oriented role preferably within the exhibition/conference/events sector.
Experience with working and managing external agencies eg: marketing and PR would be preferable
Strong project management/multitasking skills required
Good written and verbal English
Arabic would be an advantage
Competent in the use of Excel, Word, PowerPoint Lotus Notes
Strong analytical marketing skills required.
About the Company
About the Company
Kobaltt MENA are leaders in recruitment across Technical, Construction, Property, Supply Chain & Logistics, Facilities Management, Sales & Marketing and Accounting & Finance Markets. We enjoy long established client relationships with an in-depth knowledge of the MENA and International Market, offering candidates reputable career prospects.
With established Middle East regional offices located in Abu Dhabi, Doha and Dubai, Kobaltt is providing a specialist range of permanent and contract recruitment services to the construction, property and engineering, Supply Chain & Logistics, Oil & Gas, accountancy and finance sectors.
Our team has over 25 years accumulative years of experience being based in the GCC with established client networks and candidate profiles.