Marketing Intelligence Manager FAMCO

Job description / Role

FAMCO (Al-Futtaim Auto & Machinery Co.) is a market leading supplier of products & services to a diverse range of industries & commercial undertakings covering the transportation, construction, manufacturing, warehousing, oil & gas and marine sectors. FAMCO serves these industries with world-class brands like Volvo Trucks, Volvo Buses, Volvo Construction Equipment, Merlo, Ingersoll Rand, Linde, Dexion, Yanmar, Himoinsa, Stanley Proto, Fenner, Bruynzeel, Mobel Linea, Meco, Bott, Stertil, Hart & Nassau.

FAMCO has operations in Dubai, Abu Dhabi, Al Ain, Ras Al Khaimah and in December 2011, FAMCO acquired the Volvo Construction Equipment distributor for the Kingdom of Saudi Arabia and now operates with 5 branches across the Kingdom. The company's development and success has been based on an in-depth understanding of customer needs and the dedication of its skilled staff.

FAMCO is committed to providing outstanding second-to-none service levels to customers and to maintaining quality, safety and environmental standards at the highest possible levels. FAMCO is an ISO 9001:2008 & ISO 14001:2004 certified company.Reports to: General Manager - Marketing

Direct Reports: 1 - Data Analyst
Department: Marketing
Location: Umm Ramool, Dubai, UAE

Job Purpose:

* To setup an MIS function at FAMCO
* To manage the CRM system in FAMCO including databases
* To manage the marketing research function, including Customer Satisfaction Index
* To provide market intelligence and reporting from various internal and external touchpoints.
* To manage the direct marketing campaigns.

Description of The Accountability:

* Manage the CRM system in FAMCO
* Manage the Database function in FAMCO
* Manage market research and CSI function in FAMCO
* Provide Market Intelligence and reporting
* Manage direct marketing campaigns

Job Context:

FAMCO is a leading supplier of industrial, construction equipment and transport vehicles. This position sets up the Management Information System required for a company with so many data and information points. Being a B2B company, customer relationships are very important. The Intelligence Manager plays a key role by taking charge of the CRM function, the market research function and database marketing function. As we move towards enhancing our brand and make it top of mind in our customers, the Marketing Intelligence manager will play a key role in making sure we have the right information on hand to know our customers better. The role involves change management and a strong personality who is not afraid of a challenge.

Requirements

Minimum Qualifications and Knowledge:

* Bachelor's degree in Marketing, MIS or Computer Science.

Minimum Experience:

* 5-10 years experience

Job-Specific Skills:

* Must have run the CRM function on enterprise systems such as SAP or Oracle or similar
* Must have managed Market Research projects.
* Must understand database marketing and have carried our direct marketing campaigns for leading brands.
* Must have advanced excel reporting skills

Behavioural Competencies :

* Results oriented, works under pressure, willing to work beyond normal working hours and/or weekends occasionally, team player, not afraid to take challenges, lead change in an organization.

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.