Marketing Manager (Advertisement & Promotions)

Job description / Role

• Plan and oversee, prepare and negotiate the promotion and media programs for our client and its agencies. Coordinate promotion and media distribution by establishing promotion territories, quotas, and goals.
• Plan and develop integrated promotion and media and brand in line with our clients business objectives and strategy as advised by the corporate management.
• Plan and prepare promotional material to increase sales of products or services, working with customers, company officials, and promotion agencies.
• Direct and coordinate product research and development.
• Coordinate with the media to disseminate advertising.
• Train and direct workers engaged in developing and producing advertisements.
• Assemble and communicate with a strong, diverse coalition of organizations and/or public figures, securing their cooperation, support and action, to further campaign goals.
• Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives.
• Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
• Monitor and analyse promotion results to determine cost effectiveness of promotion campaigns.
• Confer with department heads and/or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
• Supervise the Content development and translation process by managing the development contractor representatives.
• Ensure timely and effective communication of all related activity across all web and software properties working closely with the Information Technology, Marketing Team, Customer Services and Management functions.
• Plan and manage new media campaigns aligned with promotions
• Develop and implement appropriate Media & Promotion plan by setting numeric goals and key initiatives to achieve these goals based on current and expected performance within specifications.
• Establish systems for managing and monitoring promotion and media agencies and service providers
• Review operational records and reports to project media and promotion and determine profitability.
• Analyse promotion statistics gathered by staff to determine promotion potential requirements and monitor the preferences of clients.
• Identify and develop effective promotion and media tools for business development.
• Inspect layouts and promotion and media copy and edit scripts, and other promotional material for adherence to specifications.
• Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.
• Use promotion forecasting and strategic planning to ensure the promotion and profitability of our clients products, lines, or services, analyzing business developments and monitoring market trends.
• Manage printing materials for all agencies and check corporate identity..
• Select products to be displayed at trade or special promotion shows.
• Resolve customer complaints regarding promotion and service in coordination with customer service.
• Direct and coordinate activities involving promotion of products, services, real estate or other subjects of trade.
• Direct, coordinate, and review activities in promotion and media and service accounting and recordkeeping.
• Confer or consult with department managers to plan advertising services and to secure information on products / services and customer specifications.
• Advise distributors on policies and operating procedures to ensure functional effectiveness of business.
• Perform other responsibilities associated with this position when appropriate.

CRITICAL COMPETENCIES
• Result Orientation
• Planning and Organizing
• Communication
• Problem Solving and Decision Making
• Champion Change and Innovation
• People Management and Development

Requirements

• Bachelor degree in Marketing from a recognized University.
• Minimum 7 years of working experience.
• Highly analytical thinking with demonstrated talent for identifying, scrutinizing, improving, and streamlining complex work processes.
• Computer-literate performer with extensive software proficiency covering wide variety of applications.
• Flexible team player who thrives in environments requiring ability to effectively prioritize and juggle multiple concurrent projects.
• Innovative problem-solver who can generate workable solutions and resolve complaints.
• Goal-driven leader who maintains a productive climate and confidently motivates, mobilizes, and coaches employees to meet high performance standards.
• Results-driven achiever with exemplary planning and organizational skills, along with a high degree of detail orientation.

About the Company

Adept Personnel's sole focus is the International construction market, recruiting all levels of project management staff across all of the industry sectors. With 20 years experience we have developed long standing relationships and unrivalled market knowledge meaning we are constantly adding value to client organisations and jobseekers alike.

Our team is made up of high calibre recruiters who have developed proven track records within each of their chosen sectors. It is this experience that allows us to fulfil our goal of customer satisfaction by successfully finding the talent needed to deliver on each assignment we take on.