Marketing Manager - Business School

Job description / Role

My client is a highly respected business school with an expanding client base across the region.

This role is for a Marketing Manager who will report to the Director. The role will be responsible for the strategy, analysis and execution of integrated marketing plans designed to attract delegates for the MBA programmes on offer. This person will be a relationship-builder adept to developing beneficial relationships with key stakeholders and partners. They will also be a team player who thrives in a busy, fast-paced environment.

Key Responsibilities to include:

Conduct detailed analysis of past performance to develop marketing strategy.
Ownership and responsibility for all marketing and communication strategies including: data, external marketing, communication and messaging.
Select data from the internal database based on segmentation and messaging.
Deliver on KPIs and agreed targets for direct revenue generation and lead generation.
Create, implement and evaluate marketing plans in line with the business plan
Conduct presentations to a wide variety of audiences using multiple media.
Research and identify most appropriate promotional events to promote programs and organize materials and representation of the brand
Sponsor and co-organize joint events with business partners.
Logistic co-ordination for all the promotion activities such as seminars fairs etc.
Identify the most relevant publications for advertising and manage the media schedule, and media related activities such as interviews pitching, retainer, artwork, write-up and translations.
Research, analyze and evaluate marketing activity including competitor analysis, student profiling and identification of potential new markets and partners.

Requirements

Experience within B2B marketing, ideally from the education sector
Must be fluent in written and verbal English.
Solution-oriented team player.
Ability to work with CRM system and internal databases.
Budgetary management experience.
Have significant marketing experience, including advertising, web, PR and copywriting.
Work strategically, tactically and creatively to meet agreed objectives.
Have excellent IT skills with experience of using online marketing packages; Advanced PowerPoint, Newsweaver, Excel.

About the Company

Mackenzie Jones Middle East has decades of recruitment expertise in various industry sectors. Along with a deep understanding of key market sectors and regions, we never forget to treat clients, companies and candidates as individuals who have unique needs.

So we always listen, constantly learn, occasionally challenge and frequently advise. Its all part of a service renowned for its courtesy, consideration and dedication. Based in Dubai since 2006, our office covers the GCC and Levant countries and with the right regional expertise, we are the leading specialists.

Were growing rapidly because people appreciate our honesty, commitment and results.