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Job description / Role
With more than 750 cafes, stores and restaurants the Alshaya Food division offers a range of roles for different hospitality backgrounds. Brands such as The Cheesecake Factory, Starbucks, P.F. Changs, Pizza Express and Shake Shack provide everything from quick service and casual up to fine dining. We launched 8 new brands across 2012 and 2013 and have more planned for 2014.
You will report to the Head of Marketing and be responsible for developing the annual marketing strategy to drive sales and brand awareness as well as managing the implementation of activities.
You will:
* Implement marketing and innovation initiatives with cross-functional teams
* Position brand for maximum competitive advantage
* Develop and refine marketing plans, product portfolios and media plans
* Implement marketing activities in partnership with internal teams & external partners to drive profitable sales
* Manage all aspects of seasonal campaigns for successful implementation. Includes, but not limited to, briefing creative agency, media and PR team, digital activity and events
* Assist category and procurement teams to conduct industry analyses and opportunity assessments
* Utilise market research tools to drive marketing effectiveness and identify opportunity areas
* Lead management and execution of annual brand activation programs
* Manage digital and social media activities with the goal of increased consumer acquisition and engagement
* Plan and manage annual budget
* Ensure all communication is on brand and follow Host brand guidelines
* Initiate required in store communication to drive product sales e.g. POP, displays, etc.
* Lead retail expansion into new categories based on consumer insights
* Track new item performance and make appropriate recommendations
* Work closely with B2B, category managers and brand team to implement successful launches
* Manage PR program and develop good relationships with key influencers
* Monitor effectiveness of programs (ROI & measurements) and recommend opportunities for the future improvements
Requirements
Skills and Experience:
* At least 5 years' food retail marketing related experience
* Retail knowledge - particularly within grocery / supermarkets or food retail
* Previous experience leading brand expansion into new categories based on consumer insights
* Development and refinement of brand positioning
* Experience in brand evolution and product innovation
* Execution of brand strategy coupled with strong implementation tactics
* Ability to build strong business relationship, Self-motivated, disciplined, fast learner, organized
* Excellent written and verbal communication skills
* Proactive and detail oriented, with strong analytical, organizational and communication skills and a keen sense of urgency
* Experience managing multiple priorities, while working under strict deadlines
* Demonstrated experience working with vendors and agencies
* Fluent in English, Arabic a plus
* Good working knowledge in Excel, PowerPoint
* Strong communication skills
* Ability to inspire, motivate and lead project teams to achieve outstanding results
* Positive energy to effectively represent brand internally and externally
* Ability to work independently and complete projects within required timeframes
About the Company
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.