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Job description / Role
Pinkberry offers a tangy, refreshing taste and is a healthy guilt free treat, made with real nonfat milk and real nonfat yogurt containing calcium, protein, vitamins and minerals and packed with live and active yogurt cultures. Our friendly, energetic and animated staff are proud to provide each customer with the full Pinkberry experience.
The Role:
Working with the operations and brand teams you will manage the marketing services function to support the brand and ensure that all above and below the line materials are delivered within budget and that the content and quality of all communications enhance the brand and grow the business in line with brand objectives. This will include campaigns for existing and new stores, building and maintaining media relationships and ensuring effective communications with agencies in all markets.
Qualifications & Requirements:
* A minimum of 8 years' marketing management experience.
* Experience of developing marketing plans, advertising and promotions.
* Good communication, management and organizational skills.
* Fluent in written and spoken English.
* Experience in retail food marketing is an advantage.
* A degree level qualification in marketing.
M.H. Alshaya Co. is a leading international franchise operator for over 70 of the world's most recognised retail brands including Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, Victoria's Secret, Boots, Pottery Barn and KidZania. The company operates over 2,600 stores across diverse customer sectors: Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings and Leisure & Entertainment.
Alshaya's stores can be found in markets across the Middle East and North Africa, Russia, Turkey and Europe and the company employs more than 40,000 people from over 110 nationalities.
Requirements
* A minimum of 8 years' marketing management experience.
* Experience of developing marketing plans, advertising and promotions.
* Good communication, management and organizational skills.
* Fluent in written and spoken English.
* Experience in retail food marketing is an advantage.
* A degree level qualification in marketing.
About the Company
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.