Marketing Manager – The City Hospital
EHL Management Services
Dubai, UAE
Ref: MP200-42
EHL Management Services

The Role


The Role


Marketing Manager, The City Hospital, Dubai

• Focus on identifying new business opportunities that fit the strategic direction of the Hospital, and maximizing the outcomes of those opportunities
• Maintain extensive knowledge of current market conditions and ensure that any directly relevant information is communicated to key stakeholders
• Develop and implement Public Relations Strategies to position the Hospital as the health care supplier of choice for the UAE and the region
• Develop and execute business plans
• Develop relationships with businesses and community groups to promote the Hospital and Hospital Services
• Develop and/or market new services of the Hospital
• Create and be accountable for all client proposals, contracts, and associated documentation
• Coordinate with the Corporate Marketing Team to monitor and analyze hospital media exposure.
• Oversee the development of marketing literature, both electronic and paper based
• Develop, draft and distribute media releases/advertisements that meet the marketing strategy of the Hospital and that comply with set policy guidelines
• Plan and execute events (public awareness campaigns, media and publicity campaigns, staff annual function and social responsibility projects) in coordination with the Marketing Department and the Hospital Directorate
• Ensure that budgets are prepared and managed in line with EHL standards and that cost reports are analyzed and variances clarified/reported on a monthly basis

Requirements


Requirements


• A Degree or Diploma in Marketing or equivalent qualification as a minimum requirement
• 5 years relevant experience
• Related managerial experience in a hospital or similar environment
• Proven ability to both lead and work within a marketing team, and to employ both non-traditional and traditional approaches toward problem solving
• Good communication skills, both written and verbal
• Excellent negotiation skills and persuasiveness whilst maintaining a professional approach
• Proven ability to use own initiative, and the ability to act decisively on own authority when required
• Proven ability to build and maintain industry networks
• Good computer literacy (MS Word, Excel, PowerPoint, Email, Internet)
• Proficient in English (speak, read, write)
• Proficiency in Arabic (speak, read, write) is preferred

About the Company


About the Company


EHL is a healthcare management company, a joint venture between the listed South African private hospital group Medi-Clinic, the Dubai-based Varkey Group and General Electric. Medi-Clinic is one of the largest private hospital groups in the world with extensive interests in South Africa, Namibia, Switzerland and Dubai.

Established in 1984, EHL formerly called Welcare World — focused from the outset on meeting and exceeding international standards in healthcare, providing both existing and prospective facilities with the best in consultancy services and operational expertise. Today, the group operates and manages some of the most successful and trusted healthcare facilities in the region. These facilities in Dubai include Welcare Hospital, The City Hospital, Welcare Clinic Mirdif, Welcare Clinic Al Qusais, Emirates Diagnostic Clinic and Welcare Ambulatory Care Centre.

This Position is closed or expired