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Job description / Role
Position Overview:
The Marketing Manager charts the course, develops the vision, and implements the annual plans that will propel the company towards increased market share and greater brand recognition. Reporting directly to the CEO, the person will be a strategic thinker with proven leadership experience, able to provide ultimate oversight and guidance to the marketing team. This position will be capable of contributing meaningful insight to the marketing function, and playing an integral role in the overall development of the organization.
Responsibilities:
Accomplish marketing human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures,
Achieve marketing operational objectives by adding relevant marketing insights to strategic plans and reviews; preparing and completing action plans; implementing customer-service standards; resolving problems; identifying trends; determining system improvements; implementing change,
Meet marketing financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions,
Accomplish marketing objectives in coordination with Sales Department by planning, developing, implementing, and evaluating advertising, merchandising, and promotion programs; developing field sales action plans,
Recognize marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share,
Sustain rapport with key suppliers / strategic partners by making periodic visits,
Provide information by collecting, analyzing, and summarizing data and trends,
Protect organization's value by keeping information confidential,
Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations;
Demonstrate the ability to interact and cooperate with all company employees;
Build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate high integrity;
Requirements
Marketing related degree and/or MBA preferred,
5 7 years minimum experience in retail, sales and marketing of luxury, perfumery, ready to wear or equivalent,
Retail industry knowledge,
History of managing market channels, and marketing activities,
Data/statistical analytical abilities and able to interpret and capitalize on market data,
Proven experience in customer and market research,
Strong leadership skills, able to lead change, mentor, and motivate individuals,
Able to work effectively with the scale and resources of a family held company,
Experience in all aspects of developing and maintaining marketing strategies (brand building, going to market,),
Experience with relevant software applications,
Excellent written and verbal communication skills,
Organization and planning,
Problem analysis and problem-solving,
Team-leadership,
Formal presentation skills,
Persuasiveness,
Adaptability,
Innovation,
Judgment,
Decision-making,
Stress tolerance,
About the Company
As the Kingdom's leading eyewear boutique, Optica has become synonymous with professional and advanced eye care. A 4-decade heritage of making millions of customers happy along with a complete portfolio of products and services ranging from affordable to premium makes Optica the most trusted choice across the region. At present, Ray-Ban, Vogue, Carrera, Emporio Armani, Oakley, D&G, Porsche Design, Tag Heuer, Bulgari and Cartier are only some of the brands on offer at the state-of-the-art outlets that have expanded outside of Bahrain to United Arab Emirates and Qatar. Touted for the impeccable standards of products and services and the technical knowledge of the staff, Optica is a true visionary in the optical field.