Marketing Manager

Job description / Role

A property management company is seeking a Marketing Manager to develop annual marketing plans for their commercial portfolio. This person will be responsible for achieving corporate objectives in terms of developing and implementing a comprehensive market plan and long term strategy for the properties. Ensuring measurable objectives are set and met such as traffic, sales and profitability; and responsible for formulating and implementing marketing tactics. As part of the core-management team, should participate in evolving the overall Mall's corporate policies and goals.

Key Responsibilities & Primary Duties
* Develop an annual Marketing Plan and Budget which clearly outlines measurable objectives, strategies, and tactics for the upcoming year for all commercial properties
* Oversee all marketing, public relations, customer service, advertising, promotions, special events, loyalty (CRM) programs, community relations, etc.
* Continually evaluate the competition and market conditions in order to ensure the centre is effectively positioned in relation to the competition, market demographics, and merchandise mix (product offering)
* Develop a comprehensive brand strategy and ensure the brand for the centre is adhered to and reinforced across all marketing and operational applications
* Develop and train the marketing team members
* Work closely with the retailers; ensuring relevant marketing plans are implemented to enable them to increase their sales and ensure their business is a success
* Work closely with the Tourism Office/Ministry to ensure a comprehensive Tourism Plan can be achieved, in keeping with the overall goals of the Mall
* Plan and organize Merchant Meetings, Customer Service Training, Mystery Shopper, Merchant Communications, evaluate and improve overall Merchant Relations and Customer Service on an ongoing basis
* Oversee all Mall seasonal and promotional dcor; ensuring cost effectiveness
* Coordinate creative ""think tank"" and brainstorming sessions on a regular basis with marketing staff, customer service, retail focus groups, and consumer focus groups
* Spearhead and Chair the Retailer Advisory Committee meetings and provide comprehensive minutes following each meeting
* Prepare and submit a minimum of one award in each programme per year, as and when applicable.
* Organise and implement annual festivals and events; ensuring the Mall achieves the optimum benefit and results for their contributions
* Evaluate all agency contracts on an annual basis and ensure appropriate contracts are maintained and kept current
* Oversee, review and analyse professional research on an ongoing basis; conduct annual benchmark surveys - incorporating relevant factors into the Annual Marketing Plan
* Assist Leasing and support their efforts to effectively lease the commercial properties
* Oversee the communication strategies for the Mall as a whole; seeking cross promotional opportunities and advertising synergy where possible between and amongst all retailers.
* Must be able to provide the necessary customer service requirements for the Mall and be able to elevate customer service to optimum levels
* Should have ability to formulate marketing strategies, assist in identifying markets for potential business ventures and develop business plans.
* Should be self-motivated with an aggressive and a positive attitude forwards sales and marketing.
* Can demonstrate the ability to work independently with minimum supervision

Requirements

* A bachelor's degree in marketing and / or property management.
* Membership of an appropriate professional organisation, i.e. Institute of Marketing
* Minimum of eight years of experience in the of marketing of shopping malls.
* Experience in events planning.
* Successful record of achievement in marketing for shopping malls or property management in GCC market
* High degree of human relations skills
* Bi-lingual in both Arabic and English (written and spoken)
* Ability to communicate effectively both orally and in writing
* Strong organisation and integration skills.

SR Group is acting as an Employment Agency in relation to this vacancy.

About the Company

Carter Murray is a specialist recruitment consultancy specialising in the placement of marketing professionals into professional services firms, the financial services sector, multi-national corporations and global brands from our offices in London, Dubai and Sydney. Carter Murray is a member of The SR Group, a specialist global recruitment consultancy founded in 1987, operating in the niche markets of Taxation, Legal, HR and Marketing recruitment. From the worlds largest companies to small owner-managed businesses, we recruit at all levels for a complete cross-section of clients. Our clients include the full range of UK and international professional services firms and financial services companies. We recognise that they expect an exceptional level of service and a real knowledge of todays highly specialised market.Each of our consultants personally manages their own clients and specialises in specific areas of this key marketplace. We take the time to really understand both parties needs and provide focused and consistent advice.