Marketing Manager

Job description / Role

The focus of this role will be the development and implementation of a marketing strategy for the multiple brands under the MAF Fashion umbrella and the alignment of the MAF Fashion brand with the MAF Group corporate brand and strategy.

- Development of a marketing strategy in conjunction with the CEO that meets business objectives and aligns with Group communication, brand and marketing initiatives
- Implementation and execution of the marketing plan within budget that drives sales and brand awareness
- Analysis of marketing initiatives including advertising, branding and promotional activity to assess return on investment
- External relationship management of agencies and service providers to the Group as well as internal contacts including corporate communication and other marketing representatives in the business
- Management of the marketing department and team ensuring the team are engaged and motivated to achieve initiatives in line with the overall strategy and Group objectives
- Preparation of press releases and all internal and external communication in alignment with the overall marketing strategy and MAF Group initiatives
- Evaluation and selection of appropriate media channels for strategic market coverage of messaging
- Monitoring of competitor activity and branding, staying abreast of how and where the MAF Fashion brands sit in the market and their effectiveness
- Develop and maintain relationships and networks with agencies and media in the market both locally and internationally to ensure the best representation of the brands
- Planning and execution of all internal and external events, launches, press releases etc including cost allocation and budget management
- Management of the marketing budget and cost allocation to ensure budgets are monitored and adhered to

Requirements

- Bachelors Degree in Marketing or International Business
- 10 years experience within the Advertising/PR/Marketing/Communications area at a senior level
- Management experience including large scale brand strategies
- Strong commercial analysis experience
- Intermediate level skills across the MS Office Suite including Outlook, Word, Excel and PowerPoint

About the Company

Majid Al Futtaim Fashion provides a platform for the introduction of world-class fashion and retail brands in the region, developing their presence across the Middle East. Their aim is to be the international retail partner of choice for some of the worlds most desirable brands. The Company believes the strength of a brands success is through the focus of its people. Having the right retail structure, with the right people, ensures that a brands integrity is maintained to the highest level and that the customer experience is aligned to global standards.

The leading retail arm of Majid Al Futtaim Ventures, Majid Al Futtaim Fashion has the rights to operate the internationally renowned Juicy Couture brand throughout the region. Juicy Couture is one of the most popular casual luxury brands in the Middle East and continues to be a retail success with over 18 stores currently open across the region and further plans to expand the into new markets in 2014.

Other brands operated by Majid Al Futtaim Fashion include one of the UKs leading fashion retailers Jane Norman, the metropolitan casual lifestyle brand Mexx and ITSUGAR the US confectionary brand with an attitude.

The eclectic Spanish brand Hoss Intropia, and the iconic fashion brand Halston Heritage, were recently added to Majid Al Futtaim Fashions portfolio. Tremendous demand for both brands is anticipated this year with an aggressive rollout of new stores planned throughout the region.

In early 2013, Majid Al Futtaim Fashion announced a joint ventures agreement with the leading American retailer and casual wear clothing brand, Abercrombie & Fitch Co. (A&F), with respect to its Hollister and Abercrombie & Fitch brands. The agreement is to develop Hollister and Abercrombie & Fitchs presence within the UAE, further supporting the brands international growth. As Abercrombie & Fitch Co.s first physical foray into the Middle East, the landmark joint venture partnership with Majid Al Futtaim Fashion should significantly broaden A&Fs regional potential across the GCC, further adding to the regions offering of exceptional market leading international brands.