Marketing Manager

Job description / Role

Our client, a leading real estate developer in UAE who has local & international assets, is seeking to recruit qualified Marketing Manager who will fulfill the companys marketing requirements.

Reporting to the company Sr. VP Marketing, the incumbent will be fully responsible to implement the company marketing activities in line with overall marketing plan and strategy of the company as well as in line with the international luxurious partners brands requirements.

Accordingly, the job holder will:
- Define, implement annual, quarterly and monthly marketing calendar as per budget as well as brands needs.
- Define & set-up campaign planning and carry out implementation across various brands & projects.
- Develop campaign for all type of promotional activities locally and internationally, that includes real estates fairs, special events, roadshows, etc.
- Spearhead 360 campaigns for UAE, GCC and other international locations.
- Lead integrated ATL, BTL, and social, roadshows and investors programs effectively and within the budget.
- Participate in the design and execute concepts for all marketing activities including advertising sales promotions, public relations and events as well as ATL & BTL activities.
- Look after brand & projects positioning and launching as well as participate in brand development & launching.
- As part of decision making process, the job holder should conduct required studies for new potential brands and submit recommendation for discussion with the management.
- Conduct marketing activities and potentials in line with corporate identity guidelines.
- Develop and manage all internal communications with all divisions as well as external communications with marketing agencies as needed.
- Cooperate effectively with external agencies locally and internationally in regard to the design and implementation of all marketing activities in-hand.
- Build excellent relationship with all other third parties, shareholders and stakeholders.
- Participate heavily in providing conductive input to all artworks, design and media schedule.
- Oversee the development of marketing materials & tools assigned for each project, brand and events; that includes catalogues, brochures, posters, banner, gifts etc.
- Enhance the company premises look through branding, sign-boards etc.
- Coordinate with sales department on marketing campaigns in order to ensure the optimum efficiency.
- Communicate with various principals in order to ensure the marketing campaign / activities are in line with the principals standards,
- Conduct periodically market research that covers competitors activities, clients satisfactions and brand perceptions

Requirements

- Have university degree obtained from reputable university
- Has at least 10 years of work experience out of which 5 years should be at Account Director level with one of the leading marketing agencies where he managed / working with big international accounts preferably on luxurious/ up-end brands
- Should have hands-on work experience in marketing activities gained from being working for luxurious brands, real-estate or automotive
- Possess excellent knowledge about all kinds of marketing tools and activities
- Have worked on international assignment or with a well-recognized international clients / projects
- Have hands-on experience in ATL, BTL, digital & social media, print media, roadshows, events and exhibitions
- Experienced in launching process
- Have hands-on experience in creative branding
- Experienced in conducting campaigns
- Experienced in positioning
- Have the ability to build-up excellent business relationship with third parties including international agencies, shareholders and stakeholders
- Be able to conduct detailed analysis & measurement for any marketing activities
- Have worked in UAE and possess excellent market knowledge,
- Have excellent relationship with any related third party such as Authorities & marketing agencies.
- Knowledgeable in marketing general practice in UAE market.
- Fluency in English is a must with excellent communication skills both verbal & in-writing.
- Computer literate and knowledgeable in Digital Media.

About the Company

A leading executive search & recruitment management consulting firm in Dubai.