| Marketing Manager | |
| Desert Group Dubai, UAE Ref: HP354-29 |
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The RoleThe RoleGENERAL DESCRIPTION Departmental Management human and capital resource management and development. Planning and implementing marketing activities in order to meet, maintain and develop company targets for customer retention, growth and improved company profitability in accordance with an agreed business plan. To play a pivot role in building and developing a winning organization and integrated strategic marketing and sales plans in line with the company vision statement - One Company One Vision. RESPONSIBILITIES Formulation of the Marketing Annual Operating Plan and other business plans/reviews. Brand/Product Positioning development and custodianship of the Desert Group brands at a strategic and tactical level Building of current brand/product portfolios and acquiring new brands/products Planning, Management and Control of the Operating Marketing budgets, as well as G&A and CAPEX budgets available to the Marketing department Identification of key marketing needs new products and revitalization of current product portfolio as well as implementation of strategies to fulfil market needs and drive growth. Plan and implement customer retention programs Identify/Implement opportunities to improve profitability (Product Development/Product pricing/Exports). Formulation of policy and processes for marketing functions Continue enhancing internal and external control systems to facilitate business objectives Evaluation, reporting and recommending on market audits, market share analysis, sales analysis, and competitive media spends and brand performance indexes. Developing Key Performance Measures Plan and manage internal communications and awareness of corporate direction, mission, aims and activities as well as overseeing the company website Attend product launches, conference and exhibitions Human resource development in terms of recruitment, training, formal development programs, target setting as well as appraising the individuals and providing growth guidelines and incentives. Planning and implementing trade marketing, trade communication, channel marketing and key customer development sales and marketing initiatives. Management of appointed advertising, PR and promotion agencies. Reviewing of all work against the brief and strategic brand platforms. Liaison and relationship building with both government and key clients. |
RequirementsRequirementsMEASURES Profitability Growth (+25%) delivering higher shareholders value. Jump Shift share and business growth performance Increasing company equity and asset value (long term) Significantly improve customer service (Market execution, Capability) Conversion and integration of sales and marketing processes to automated business solutions platforms (ERP). Improved brand and sales key performance indicators AUTHORITY The Marketing Manager has full authority delegated by the Group CEO to carry out all responsibilities assigned. INTER RELATION Reports to Group Chief Executive Officer REQUIREMENTS / SKILLS 1. Degree/Professional tertiary education in Marketing or related field. 2. A strategic thinker, well organised and analytical. A forward planner 3. A team worker with excellent empathic communication and presentation skills. 4. Self driven result oriented, committed, enthusiastic and works well under pressure. 5. Ability to provide impact and influence as to marketing and sales priorities within the operational divisions of Desert Group 6. Ability to write concise competent and accurate reports, letters and proposals. 7. A minimum of 8 years experience in Marketing 8. Matured, credible, reliable, tolerant, determined, well presented 9. Appreciates need for consistency within companys branding and marketing mix especially PR and the internet. 10. Computer driving license. 11. Able to understand profit and loss, basic business finance etc, e.g. gross margin percentage & calculations, depreciation, capital and revenue expenditure, cash flows, overheads etc. |
About the CompanyAbout the CompanyThe DESERT GROUP, with its headquarters in Dubai, United Arab Emirates is an exclusive selection of businesses focusing on premier landscape leisure and lifestyle solutions in the MENA region. Operating in a highly specialized, integrated environment to ensure quality, DESERT GROUP companies manage large scaled turnkey projects, as well as, selling and distribution of wholesale and retail products. The DESERT GROUP consist of Desert Landscape, its premier company, pioneering innovative landscaping projects in the United Arab Emirates; Desert Leisure, providing accomplished first rate swimming pools and water features for residential and commercial projects; Desert Turfcare, coordinating supreme turf installation and maintenance services and trading of leading turf products, Dubai Garden Center, offering unique indoor and outdoor plants, pots, furniture and installation services and Wahat al Sahaa, producing and supplying unsurpassed nursery products. The Desert Group offers an excellent work environment along with opportunities for personal and professional development . |
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