Marketing Manager

Job description / Role

Role Purpose:
Development, implement and monitor the marketing strategy that raise brand awareness to customers and ensure the accuracy & consistency of implementations to brand visual merchandising guidelines, set by brands partners and enhance public relations as well as corporate social responsibilities.

Accountabilities:
- Prepares and monitors the Marketing departments budget, as well as the brands marketing budgets.
- Conducts and oversees research studies to identify consumers demographics and trends.
- Liaises with Brands partners and media suppliers to ensure proper planning, implementation and monitoring of marketing activities.
- Develops plans and implements promotional programs to promote various items, activities, and events, as well as establishes methods that increase participation in these programs.
- Monitors and reviews regularly the performance of the marketing, corporate communication and graphic design agency so that any problem is rectified and any potential cost/revenue opportunity is capitalized in a timely manner.
- Maintains awareness of best practice techniques and tools in the area of marketing management and ensures efficient delivery of planned marketing initiatives in a timely manner.
- Ensures brands image standards of advertising and marketing are adhered to at all times.
- Provides strategic direction, leadership and drives the creative process in producing and implementing corporate communications initiatives for branches, stores and brands.
- Oversees the creation and maintenance of corporates digital activities, namely database collection, e-marketing and the company's website.

Requirements

- Bachelor's degree in Marketing or equivalent. Master's degree is a plus.
- Further qualifications in Visual Merchandising, Art & Design desirable.
- 6-8 years of experience in a similar field with at least 3 years in a managerial position.
- Experience in fashion retail / retail Marketing is a plus.
- Fluent in written and spoken English, French is a plus.
- Computer knowledge.
- Thorough knowledge of key Marketing and Advertising principles in the MENA region.
- Strong knowledge of market research tools and techniques.
- Strong communication and interpersonal skills.
- Strong people management and problem solving skills.

Competencies:
- Deciding and initiating action
- Leading and supervising
- Working with people
- Relating and networking
- Persuading and influencing
- Presenting and communicating information
- Learning and researching
- Creating and innovating
- Planning and organizing
- Delivering results and meeting customers expectations
- Adapting and responding to change
- Achieving personal work goals and objectives
- Entrepreneurial and commercial thinking

About the Company

Retail Group Egypt is a subsidiary of Alhokair Fashion Retail. Fawaz A. Alhokair & Co (known as Alhokair Fashion Retail) was formed in 1990 by Fawaz, Salman and Abdulmajeed Alhokair. The company has since become the largest franchise retailer in the KSA, MENA, Central Asia and Caucasus regions, and is the only listed business of its type in the Middle East. Quality, innovation, service and trust are the guiding principles for all Alhokair Fashion Retail operations.

These values are coupled with an ability to move quickly, to seize new opportunities and to enter emerging markets. Since the opening of its first store in 1991, Alhokair Fashion Retail has grown considerably and now trades in more than 2,100 stores across 100 shopping malls in 16 countries, with a retail platform operating on a total GLA of over 500,000m.

All of this is ably managed by a workforce numbering more than 12,000. Alhokair Fashion Retail currently represents over 80 fashion brands, across a diverse platform covering Womenswear, Menswear, Kids & Baby, Department Stores, Shoes & Accessories, Cosmetics, F&B, and Entertainment.