Marketing Manager

Job description / Role

- Develop and implement marketing strategies to drive and maintain business growth with a focus on creating and developing the Hemeyas brand proposition to achieve its overall objectives.
- Coordinate with top management in preparing and updating Hemayas overall marketing strategy.
- Develop, coordinate and implement Hemayas annual marketing plan.
- Develop, coordinate and implement strategies for promoting Hemayas security products and services.
- Develop strategies for Hemayas core business units to maintain existing client relationships as well as win new clients.
- Develop promotional materials and organize marketing campaigns for Hemaya.
- Oversee Hemayas participation in exhibitions and conferences.
- Prepare market analysis and field research for new opportunities required for the pre-feasibility, feasibility studies and business plans.
- Monitoring Hemayas core business units in terms of implementing the marketing guidelines, policies and procedures.
- Maintain awareness of developments in the industry, service delivery, product marketing and research to ensure that the company continues to compete effectively.
- Oversee research into new and established markets to understand trends, competitor activities, build forecasts and obtain market feedback to help meet market demands in line corporate strategy.
- Promote and represent the interests of Hemaya at senior levels, including key customers, business partners, and commercial and trade organizations.
- Oversee the planning and development of marketing literature, associated materials and ensure they are effectively distributed/circulated to improve the marketing of Hemaya and its services and products.
- Conduct periodic meetings with subordinates to follow up smooth running of activities and discuss their suggestions as well as adopt appropriate procedures and executive plans with respect to these suggestions.
- Prepare periodic reports with respect to the Marketing departments activities and achievements to be submitted to Chief Strategy and Business Development Officer.
- Recommend training needs of subordinates and evaluate the outcomes of training courses in coordination with HR.
- Practice duties and roles in line with the authorities as illustrated in the authority matrix.
- Carry out performance, development and competency appraisals of immediate staff in accordance with prescribed policies and procedures and time scales.
- This covers the key responsibilities to be performed, but is not all inclusive. It doesnt preclude other responsibilities from being assigned and undertaken.

Requirements

Experience
- Twelve years of relevant work experience in a Marketing role within a Security Services Industry

Education
- Bachelors degree in Marketing or related field

KPAs
- Number of Successful Marketing Campaigns
- ROI from Marketing Campaigns
- Market Penetration

Skills
- Knowledge of Hemaya, its services, products and the security services industry in general
- Negotiation and Relationship Building Skills
- Communication and interpersonal skills
- Analytical, problem-solving and decision-making skills
- Computer literacy: MS windows applications (word processing, excel, spreadsheets)
- Fluent in English and Arabic

About the Company

The multi-dimensional progression of the State of Qatar at both regional and global spheres has fostered phenomenal development of national infrastructure and diversification of business segments resulting into opportunities of human capital development, community service, and professional excellence; thus creating indigenous brands reflecting national heritage and cultural values as Qatari National Organizations. Responding to this mandate, Hemaya Security Services was established in 2005 to cater for the country's safety and security needs, integrating national human resources with global expertise. Over the years, we have progressed in the array of our services and standards resulting in organic growth and creating further opportunities of employment for wider communities, yet preserving the core concept of protecting National Assets by National Saviors, resulting in the pride of being Partners in National Protection.

As a company that is rooted to Qatari customs and ethos, we maintain our exclusivity to employ Qatari nationals at Leadership, Operational Management and as Front Line cadres; duly supported by excellent human and material resources. This unique business model at one end enhances our understanding of our clients' needs and at the other, compliments our approach to innovate bespoke solutions for each client in line with the environment, size and pace of their business.

Hemaya Security Services is making gradual progress into the Private sector in pursuit of its growth strategy while maintaining confidence of the Public sector organizations in the country. At the core of our firm, there are multiple service teams, and each of them specializes in a dedicated area of expertise. Manned Guarding is the current flagship and Technical Solutions will shape the future through our Consultancy Services whilst Cash Solutions manage the lifeline of any business using state-of-the-art resources and meticulous planning.

Vision To be the leading company in providing security services at the regional level, and participate in setting the security industry standards in Qatar.

Mission Providing comprehensive security services, while maintaining high level of competence and professionalism, in order to achieve security and stability in the state of Qatar.

Values - Exceed client's expectations - Work with team spirit - Professionalism and excellence in performance - Honesty and confidentiality - Transparency and credibility