Marketing Manager

Job description / Role

This successful automotive company in Saudi Arabia represents one of the world’s leading luxury automotive brands. Our client currently markets and services popular brand product lines and also caters for the transportation needs of retail and fleet customers including government agencies.

Responsible for planning and directing the development & implementation of all Luxury Brand’s Marketing activities. Designs and implements annual Marketing strategies based on close familiarity with market trends and promote and lead the development and implementation of national-level, brand positioning & strategic Marketing initiatives.

Requirements

• Responsible for coordinating the marketing activities for the dealerships in the market area.
• Carry out all digital marketing campaigns and support each site with all campaigns
• Develop and process marketing plans to help increase sales
• Monitor Sales and Marketing KPIs to make sure monthly targets are met.
• Develop long and short term strategies for facility region to meet set quarterly targets.
• Prepare and manage the annual budget for the facility in coordination with CEO.
• Work with the Aftersales Communications Manager in the development of communication material for the service channel. This will involve liaising with the communication/advertising agencies in maintaining budget control for the Aftersales Communication, Accounts, Materials, etc for service
• Create weekly reports detailing new competitor press and compile detailed monthly summary of competitor programmes for the brand team.
• Review and approve Regional Marketing Plans based on the annual Marketing Calendar.
• Launch and promote the Company Digital Marketing of the business(Website, Mobile apps, Face book, Twitter, Instagram, YouTube, Pinterest, Linked-in, Google etc) Responsible for Strategic Marketing Management, outlining the Corporate Marketing strategies and implement in the operations for all brands.
• Developed, managed and implemented key marketing elements including advertising, media planning, pre campaign research, promotions, collaterals and direct marketing to support campaign’s marketing &communication objectives.
• Planned and forecasted appropriate campaign budget allocation targeting and achieving both long and short term strategic achievements.
• Briefing Advertising Agencies about desired campaign communication strategy. Applying appropriate media mix and selection of different communication channels to effectively communicate the campaign to targeted audiences.
• Help drive campaign from planning to completion, including developing a detailed business case, campaign budget forecast, and campaign resource projections based on capacity and ROI analysis on marketing activities.

To be considered for this role:

• Have a Bachelor degree in Sales & Marketing or Business Management – a Post Graduate Degree is desirable but not essential.
• Have strong initiative drive, flare for entrepreneurship, customer service orientation, knowledge of the market place.
• Must have a strong marketing background and is essential that you have automotive industry experience
• Someone who has the ability to bring new ideas to the marketing strategy
• 8- 10 years’ experience in sales and customer care, preferably with a large organization in the automotive industry
• Adaptability
• Analytical Thinking
• Communication
• Conceptual thinking

About the Company

Aspiriti Recruitment specialises in:

• Automotive & Transport
• Industrial: Energy, HVAC, Manufacturing, Engineering
• Corporate: Finance, HR, IT, Marketing
• Digital & Marketing

We also offer career coaching, and cv writing.