Marketing Manager

NSI & Bluefin Talent
South Africa

Ref: KP709-951
NSI & Bluefin Talent

The Role


The Role


One of my clients, a MNC in Johannesburg, South Africa are looking for a Marketing Manager with proven experience & knowledge of the Financial Services Industry. The ideal candidate will be responsible for the delivery of the sales components of the marketing plans to achieve divisional business objectives in Sub-Saharan Africa, enabling sales staff with the required knowledge, skills and tools through effective and consistent communication frameworks. Provides closed loop feedback through quality data capture and customer insight to inform decision making and enhance strategic marketing analysis.

Responsibilities include but not limited to:

Act as a point person for marketing activity in the region, responsible for localisation and execution of the marketing plan in territory
Deliver the sales component of the marketing plan including aggregation, co-ordination, resource planning, sales mobilisation and event marketing
Implementation of measurable marketing activities driven by a clearly defined sales and marketing process e.g. support sales in lead management, disposition and conversion rates
Support sales management in lead management - Develop and Introduce strategies to improve lead disposition and conversion rates
Deliver sales generating activities - sales sprints, local sales initiatives, SKOs
Provide specific marketing support, as required, to the Sub-Saharan Africa Sales Channel
Develop strong local relationships with relevant market and customer contacts to inform and support marketing programs and SBU insight.
Provide local insight into markets and competitors, and input to Trust, based on local client and front-line engagement

Requirements


Requirements


This role covers Sub-Saharan Africa. Initially it is primarily focused on the Finance and Risk business, but the role may expand to cover other Business Units. The role influences operational sales performance, revenue and customer retention targets.

Technical / Professional Skills & Competencies:

Marketing thought leader with strong customer-facing network and profile.
Knowledge of sales channels, enablement and best practice
Proven Experience & Knowledge of financial sector customer segments.
Proven ability in strategically using customer knowledge to drive Marketing activities.
Excellent communication and influencing skills.
Ability to bring innovation and freshness to our marketing execution
Educated to degree level - marketing or commercial specialisation an advantage

About the Company


About the Company


New Sourcing International (NSI) / Bluefin Talent have partnered so to offer a specialized recruitment solution in both the technology and financial services domain.

Working together as a specialist search and selection agency, we concentrate on 'blue chip' financial services & technology consulting organizations across London and the Middle East; focusing exclusively on Financial Services, IT and Risk. Being niche allows us to offer a premium search service, tailored to overcome the technically challenging nature of recruitment for the specialist functions that we work.

We are dedicated to representing 'best of breed' candidates in the region in our dedicated fields of employment. As such we are a leading outfit for placing ex-pats and internationally educated students in the region.

Our biggest unique selling point, is that we are steered by a dedicated team of ex-financial services and IT industry professionals. This allows us to offer a level of candidate pre-screening for roles, which is largely anomalous to the recruitment profession. Our ability to bridge the technical knowledge gap typical recruiters encounter, coupled with a thorough delivery process allows us to drive consistently superior results for our clients' sourcing requirements. Designed to provide a fast and efficient turnaround, we minimize the use of internal resources our clients spend vetting inadequate profiles, allowing them to quickly get back to focusing on their strategic goals.

Our strength lies not only in the specialist nature of our firm, but also in the commitment we show towards our clients and candidates. We endeavour to build long-term relationships and recognise the crucial nature of communication throughout the recruitment process. Excellence, integrity, respect and transparency are cornerstone to the culture we promote.
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