Marketing Manager

Job description / Role

One of my clients, a MNC in Johannesburg, South Africa are looking for a Marketing Manager with proven experience & knowledge of the Financial Services Industry. The ideal candidate will be responsible for the delivery of the sales components of the marketing plans to achieve divisional business objectives in Sub-Saharan Africa, enabling sales staff with the required knowledge, skills and tools through effective and consistent communication frameworks. Provides closed loop feedback through quality data capture and customer insight to inform decision making and enhance strategic marketing analysis.

Responsibilities include but not limited to:

• Act as a point person for marketing activity in the region, responsible for localisation and execution of the marketing plan in territory
• Deliver the sales component of the marketing plan including aggregation, co-ordination, resource planning, sales mobilisation and event marketing
• Implementation of measurable marketing activities driven by a clearly defined sales and marketing process e.g. support sales in lead management, disposition and conversion rates
• Support sales management in lead management - Develop and Introduce strategies to improve lead disposition and conversion rates
• Deliver sales generating activities - sales sprints, local sales initiatives, SKOs
• Provide specific marketing support, as required, to the Sub-Saharan Africa Sales Channel
• Develop strong local relationships with relevant market and customer contacts to inform and support marketing programs and SBU insight.
• Provide local insight into markets and competitors, and input to Trust, based on local client and front-line engagement

Requirements

This role covers Sub-Saharan Africa. Initially it is primarily focused on the Finance and Risk business, but the role may expand to cover other Business Units. The role influences operational sales performance, revenue and customer retention targets.

Technical / Professional Skills & Competencies:

• Marketing thought leader with strong customer-facing network and profile.
• Knowledge of sales channels, enablement and best practice
• Proven Experience & Knowledge of financial sector customer segments.
• Proven ability in strategically using customer knowledge to drive Marketing activities.
• Excellent communication and influencing skills.
• Ability to bring innovation and freshness to our marketing execution
• Educated to degree level - marketing or commercial specialisation an advantage

About the Company

Building businesses, changing lives

At Tandem, we’ve built a vast network of top-tier professionals across the globe. We empower businesses to thrive by delivering unmatched talent solutions. With our global reach, collaborative approach, and unwavering commitment to excellence, we drive transformative growth and shape exceptional teams.

Who we are.

We are a team of industry experts, driven by a passion for innovation and excellence. We are dedicated to providing unique talent solutions and nurturing collaborative partnerships that redefine success.