Marketing Manager

Job description / Role

Salary: AED 18,000 - 24,000

A luxury retailer based in Dubai are looking to hire a Marketing Manager to plan and deliver high-quality, brand and sales-building local marketing activity in the region, in line with Brand Owner strategy & guidelines. Work together with General Manager and Country Manager to develop brand-building marketing plans that drive the business forward in the region.

Responsibilities:
- Develop annual marketing plan for the region:
- Develop a marketing plan for the region to build the brand and support own retail expansion.
- Activate the marketing plan across all channels.
- Evaluating each campaign/activity to ensure positive ROI and brand impact.
- Work with the General Manager to meet local budget and sales targets.
- Understand and champion the brand at a local level, ensuring the presentation of the brand is consistent with the rest of the world.
- Management of the marketing budget.
- Work closely with the management team to drive the right activities to deliver on sales targets and build the brand in each department.
- Oversee Visual merchandising for the store.
- Day-to-day management of the PR and Media agencies.
- Working with the brand owner develop a regional marketing plan every 12 months.
- Ensure activities are in line with the brand guidelines and drive all aspects of the business.
- Work with the local media agencies to develop an optimal media plan prior to Brand marketing approval.
- Work with the local PR agencies to develop PR plans for the markets.
- Hands on approach to developing PR activities in the market in cooperation with local partners.
- Oversee Visual Merchandising to ensure it is in line with the marketing campaigns and activities.
- Produce and manage a full budget for the marketing plans that makes clear the total spend.
- Gain approval for Marketing Plans from brand Country Manager.
- Brief the Brand Owner in a timely fashion to ensure the availability of required advertising executions and other required VM and marketing materials.
- Implement agreed plans in an efficient and cost-effective manner, including the implementation of seasonal VM campaigns.
- Via regular dialogue formal and informal with customers and retailers/dealers, form a detailed view of local market habits, and use this to develop consumer insights.

Requirements

- Strong educational background.
- Minimum of 8 years work experience.
- Strong marketing experience gained in either a luxury or premium retail environment, or within a strong consumer premium brand.
- Hands-on experience of developing and bringing plans to market.
- Some experience of working as part of a Global team, including marketing across multiple countries/regions.
- Works effectively with a wide variety of people. Can tailor own personal style to suit situation and ensure marketing objectives are achieved.
- Initiative and follow-through. Does not just wait for instructions to be handed out seizes the initiative to get things done.
- A true team player, happy to get involved at a hands-on level in all aspects of the role.
- A passion for the consumer and the brand, and for seeking out and applying consumer insights that can build the business.
- Good planning and organizational skills. Able to produce 12 month plans in advance at correct level of detail.
- Manages events and people either directly or through others (eg. PR agency).
- Good numerical skills and commercial acumen applied to budget management and analysis of the effectiveness of marketing activities.
- Strong written and spoken communication skills in English.

About the Company

Edge Resourcing was established in the United Arab Emirates in 2008. We have taken care in our growth and have kept our corporate values throughout.

Edge Resourcing is led by a specialist team of Recruitment Consultants, each of whom have experience of working in and a sound knowledge of the local market place. We have gradually expanded our horizons and now offer specialist services within the Middle East Retail sector. Our aim is to provide a thorough and honest service to both our candidates and clients, making sure that we only take on work which we feel we can service to the correct level of satisfaction required.

We currently offer professional and tailored contingency and retained search services to the following specialist sectors of the market: Retail Accountancy and Finance Office Support Human Resources Sales and Marketing Legal

Our aim is to continue to position ourselves in the market as one of the most consistent and successful suppliers of manpower. We strive to make things happen and make a difference to your business and career. Success isnt just about putting people into jobs, but about giving you an honest, personal service. Whether you are a client or a candidate, our aim is to find out exactly what it is that you are looking for, rather than push you to settle for your second choice.