Marketing Officer

Abu Dhabi Commercial Bank (ADCB)
Abu Dhabi, UAE

Ref: LP452-97
Abu Dhabi Commercial Bank (ADCB)

The Role

The Role

The overall role responsibility of this job is to execute the marketing initiatives in support of long term business strategy and to help the Marketing team to achieve the overall objective of the business.

Main Tasks

• Support the Marketing Manager to work with internal customers (WBG) to receive briefs based on their own campaigns and promotions.

• Make recommendations on marketing activities that can contribute to the growth of their business

• Work closely with creative agencies from writing the brief to the final execution of a project.

• Recommend innovative campaigns and mechanics for promotions.

• Lead projects to ensure they are implemented on time. Be flexible to allow for market changes.

• Track competition in order to provide innovative marketing ideas.

• Understand best practices from the industry and use these to ensure ADCB is leading with the best from all.

• Liaise with the media buying agencies to get premium positions and to constantly push them to provide better and effective media channel.

• To work towards the development of an analytical unit to provide data to measure the success rates of any marketing campaigns.

• Track, control and optimize the year round event participation needs of the group by working closely with the business and the events team.

• To own and update the WBG website Eng and Arabic.

• To update WBG marketing collaterals as and when needed.




4-5 years experience in banking in a well established financial institution / bank.

Professional Qualification

Postgraduate degree/ diploma in Marketing/ Finance/ Management.

Certification or degree or diploma from reputed Banking Institutes.

Minimum education Level

Bachelor’s degree in Business Administration/ Finance/ Marketing or equivalent

About the Company

About the Company

ADCB was incorporated on 1 July 1985 as a public joint stock company for an unlimited duration in the Emirate of Abu Dhabi, UAE. ADCB is registered under the UAE Federal Commercial Companies Law No. (8) of 1984 under registration number 4 and operates in the UAE under a banking licence issued by the Central Bank of the UAE.

ADCB provides a range of consumer and corporate banking, Islamic banking, trade finance, structured finance, foreign exchange, derivatives, and financial advisory services, primarily in the United Arab Emirates. In addition, ADCB’s subsidiary Abu Dhabi commercial Islamic Finance PSC holds an Islamic banking license.

As at 31 December 2010, ADCB operated 47 branches, 4 pay offices and 265 ATMs in the UAE; 4 new branches and 99 new ATMs were added during 2010. ADCB also operated 2 branches in India.
This Position is closed or expired