Marketing Senior Specialist

Job description / Role

The marketing professional is responsible for overall development and execution of the Marketing & Communications and of the Recruitment Marketing strategies and associated programs in the country, supporting all GP/OGs, ensuring a strong brand presence among key target audiences.

OVERALL PURPOSE OF JOB:

ACTIVITIES:

Integrated Marketing:
- Develop and implement, in agreement with local CMD, Local Management and supervised by the GEM Marketing Lead, the Country Integrated Marketing plan
- Ensure that all Marketing & Communications programs are designed according to strategic priorities of Accenture.
- To help the CMD to select the most effective internal communications activities aimed to support the sense of belonging
- Interface with and advice other local key stakeholders (Senior Executives), making a selection of their most effective M&C proposals and support them in their implementation according to the shared services model
- Manage day to day M&C activities and budget in local Image, and deployed programs delivery (Growth Platforms, Industries, etc.)
- Manage and report on local Geographic Marketing budget assigned.
- Advise on and provide potential solutions for issue resolution and/or escalation to the GEM Marketing Lead as necessary
- Be the local brand guardian ensuring knowledge of all brand policies and practices
- Manage and administer participation in conferences and other events
- Prepare brochures, case studies and other external information.
- Prepare and update local company website
- Manage local supplier relationships (external consultants, PR agencies, etc.)

Recruitment Marketing:
- Contribute to reinforce Accentures positioning on the labour market, particularly towards graduates, university institutions and the net economy community
- Define the strategies and the annual Mktg Recruiting plan, in cooperation with HR/Recruitment Lead, according to the recruitment targets
- Create and promote innovative projects/materials in cooperation with HR/Recruiting, on time and on budget, in line with the defined strategies
- Monitor the market through annual analysis (RAT survey)
- Guarantee the implementation of planned marketing recruiting activities
- Guarantee and adjust local implementation of global initiatives
- Ensure the correct following of global guidelines and of the international network rules
- Prepare and update in cooperation with HR/Recruiting the local careers website

Requirements

- University Degree, MBA preferred.
- Minimum 6/8 years experience in similar role (overall 2/3 years of Mktg experience)
- Background in Marketing, Public Relations, and/or market development roles, with a preference in business consulting, IT and services sectors
- Experience in Account-based Marketing (Customer centric marketing, Opportunity Centric Marketing and Issue Based Marketing) is a must.
- Excellent Arabic & English language skills (spoken, written), Arabic Speaker (Must), Prefer male candidates due to the nature of the job.
- Task oriented / Commitment / Problem Solving

Work requirements
- Ability to travel (also abroad if needed)

About the Company

Accenture is a global management consulting, technology services and outsourcing company. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world\\'s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments.