Marketing Specialist
Refrigeration Industries and Storage Co. (K.S.C)
Kuwait
Ref: GP774-43 		Refrigeration Industries and Storage Co. (K.S.C)

The Role


The Role

MAIN ROLES AND RESPONSIBILITIES

To contribute in formulating the overall company’s strategy, lead the department in generating and executing the marketing / communication plan and provide the necessary marketing research and analysis, business development activities.

Responsible for creating and executing an annual marketing program for the company.

JOB OBJECTIVES
1. Develops and maintains a network of useful contacts as well as any potential new sources of business in order to maximize income and profit opportunities.
2. Identifies potential sources of business opportunities (e.g. potential tenders, partnership agreements, new agencies and representations, new business lines etc.
3. Forecasts and tracks marketing and sales trends and analyzes collected data.
4. Promotes diversification and regionalization strategies to succeed.
5. Develops risk management techniques (country risk, clients risk, etc.)
6. Develops feasibility studies for prospective potential business.
7. Performs studies, surveys and analysis to evaluate the current and future regional market
8. Develops and recommends pricing strategy for the organization, which would result in the greatest share of the market over the long run.
9. Recommends market opportunities to benefit from profit centers of the company (equipment, production..)
10. Provides advice on developments in the industry
11. Actively conducts qualitative and quantitative market intelligence exercises and monitors/reports critical market/business parameters, customer behavior trends, and customer satisfaction index.
12. Accumulates information and data one competitors and analyzes their prices, sales and strategies of marketing and distribution.
13. Plans together with the Operations Manager and the Software development, marketing activities such as direct mail, advertising, seminars, networking events, trade fairs, etc... Customer-focused activities including brochures, promotions and advertising.
14. Conducts, from time to time, various market research techniques, benchmarking analysis, determine market needs, market segmentation, volume potential & pricing, effectiveness of marketing activities and processes.
15. Builds the company and brands identities and communicates them effectively, through liaisons with the agencies.
16. Submits a bi-annual marketing plan for the development & growth of the business. (The Plan should be completed at the time of the Company's annual budget exercise and the expected results and costs included in the Company budget).

Requirements


Requirements

EDUCATION, SKILLS AND EXPERIENCE
1. University Masters in Business Administration (Economics, Marketing or Finance) or in Engineering, or in a related field.
2. 8-10 years of Previous experience in Marketing, Public Relations or Business development, of which 5 years in a managerial position.
3. Considerable experience in modern principles and practices of marketing and business development.
4. Key entrepreneurial traits: tenacity, high energy, self-reliance, independent thinking, a sense of urgency, determination and professionalism and excellent time management.
5. Exposure to engineered products environment and/or durable consumer goods
6. Experience within the GCC
7. Strong customer service orientation
8. Excellent judgment;
9. Excellent communication skills both written & oral
10. Ability to prepare written communications, including proposals, memos and staff reports.
11. Arabic & English Languages proficiency – Reading, Writing & Speaking

About the Company


About the Company

Refrigeration Industries & Storage Co. was established in 1973 with the primary intention to serve the Refrigeration, Storage and Logistics markets in Kuwait.

In 1980, the company built up a manufacturing plant for Central Air-conditioning and six years later it started production of locally manufactured central air-conditioning equipments, including chillers under the brand name ‘COOLEX’, both technologically advanced and superior in quality and workmanship.

Today, the company has diversified operations in:
- Manufacturing
- Engineering
- Logistics and Warehousing
- Construction (Mechanical, Electrical works)
- Maintenance and Services

Listed on the Kuwait Stock Exchange, Refrigeration Industries & Storage Co. has made landmark achievements with:
- An annual turnover approaching US$ 200 Million
- A talented workforce of over 1500 employees deputed at various levels within the hierarchy.
- A technology-driven Air conditioning (COOLEX) and Duct manufacturing facilities
- Highly reliable logistics services in the Middle East and warehousing (hot & cold) facilities
- Numerous prestigious projects for HVAC installation and maintenance

With its tremendous growth over the years, the company is now looking forward to move its operations to other countries in the Middle East.

Refrigeration Industries & Storage Co. is an ISO 9001:2000 company and its operations fully comply with the international standards for quality management systems.

This Position is closed or expired