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Job description / Role
JOB PURPOSE:
To plan, conceptualise and direct the Marketing, PR, Communication and brand management strategies in accordance with the corporate vision and mission and ensure the effective implementation of all related programmes to promote the value propositions of companies initiatives, and ensure effective promotion and positioning of services locally and globally, to support the achievement of optimum revenues, long term profitability and brand loyalty.
KEY ACCOUNTABILITIES:
Strategy:
Ensure effective cascading of the Strategy & Business Development strategy into business plans to ensure vertical alignment and horizontal integration with other interfacing departmental strategies
Lead the development, seek approval and manage the implementation of the Marketing & Corporate Communications strategic business plan, ensuring alignment with the overall business strategies
Leadership:
Manage the effective achievement of Marketing & Corporate Communications departmental objectives through the leadership of the Marketing & Corporate Communications department and the setting of individual objectives, recruiting qualified staff, managing performance, developing and motivating staff, provision of formal and informal feedback and appraisal – in order to maximise subordinate and departmental performance
Organisation Structure:
Define an optimum organisation structure for Marketing & Corporate Communications department so that resources are optimally utilised and communication can take place in an efficient manner.
Budgets and Plans:
Oversee the consolidation and recommend the Marketing & Corporate Communications budget and monitor financial performance versus the budget so that the business is aware of anticipated costs/revenues, areas of unsatisfactory performance are identified and potential areas of cost reduction or performance improvement opportunities are capitalised upon.
Resource Management:
Direct the effective forecasting of resources and the material planning process to ensure timely availability of resources, systems and procedures for effective execution of marketing and communication plans
Marketing Research:
Lead and direct research and analysis of the market, locally and internationally, maintain an up-to-date databank of all competitive marketing activities and trends to effective understand the latest trends and needs in the industry in order to ensure development of the most appropriate marketing initiatives for the target markets
Corporate Identity & Brand Management:
Lead the development, planning, coordination and management of all corporate identity / brand marketing activities, oversee the execution of relevant brand marketing plans and programs both globally and locally for the organisation ensuring adherence to the corporate brand’s short, medium, and long term strategic objectives
Lead, coordinate the development and enforce the visual identity of company ensuring the brand continues to grow in terms of brand recall and market share
Oversee all aspects of creative development and execution of design, oversee / work with approved design architects on the final detailed design concepts to ensure adherence to guidelines, quality standards, values and brand objectives
Serve as a brand expert and custodian; manage co-branding issues, advertising guidelines and the appropriate use of the brand and reinforce brand identity both in Qatar and all international target markets
Uphold brand and quality standards in all creative projects produced by teams or outside agencies for in order to ensure alignment to corporate vision and business strategies
Ensure timely development of all promotional material such as the marketing briefs, etc in accordance with the business plan and brand requirements to support attraction and satisfaction of potential customers and thereby achieve and exceed revenue targets.
Marketing & Event Management Initiatives:
Manage and ensure that all marketing communication initiatives such as advertising and promotion campaigns are executed in line with the marketing strategy to fulfil the business objectives
Lead and manage the design and development of advertising plans in order to create awareness and effectively communicate the relevant properties to consumers
Ensure regular review of marketing campaign results and make conclusions and assumptions as to the success of the campaign in order to plan and implement further improvements to the initiatives to achieve optimum results
Manage the continuous screening of the industry to identify exhibitions and conferences that fit requirements and participate in order to establish networks and business relationships with potential partners.
Internal and External Communication Initiatives:
Lead and direct the identification and development of various communication channels to facilitate the effective execution of the communications strategies
Direct and ensure that all communication initiatives are executed in line with the corporate strategy to fulfil the business objectives in key target audiences and public domains
Lead and direct the internal and external communications efforts in order to generate awareness, understanding and interest in companies initiatives in order to achieve or exceed strategic objectives
Lead and direct the internal communications and employee engagement programmes and ensure effective evaluation of same in order to facilitate awareness among employees and clarity of communications on organisational initiatives, ensuring alignment to corporate brand guidelines
Public Affairs:
Serve as the principal contact for incoming communication from the media and general public, representing company at public meetings to promote better understanding of the organisation’s work
Act as spokesperson of the company to address enquiries and communicate corporate messages to target investors
Media Relations:
Direct all media engagements across all modes of media as defined and directed by CEO and the Executive Management. Direct the review and screening of local, regional and national print, broadcast and online media coverage for trends that would influence media relations tactics, opportunities, etc to support further enhancement of image across the target audiences
Direct the development of innovative and creative methods of communicating through these media and channels of communication
Direct the conceptualisation and utilisation of digital media through programmes, e-newsletters, websites, blogs, columns etc. to convey the communication messages to reach a wide audience
Direct the planning of press conferences and media briefings or round table meetings as appropriate to convey messages from the company and ensure these are pitched in the right manner.
Communication Support:
Direct and ensure the provision of all related communication support including, brand management, quality assurance, translation assistance for all business functions in order to support the successful achievement of strategic initiatives.
Relationship Management:
Develop and maintain effective business relationships with all relevant external/internal entities (such as government regulatory authorities, media, business partners, key stakeholders) and all sections with highest standards of business ethics, whilst promptly attending to all critical issues in-order to ensure the services required by the organisation are delivered in the most effective manner.
Change Management:
Lead and direct the management of change through continuous improvement of Marketing & Corporate Communications departmental systems, processes and practices taking into account ‘international leading practice’, changes in international standards and changes in the business environment which demand proactive action plans.
Policies, Systems, Processes & Procedures:
Develop and oversee the implementation of Marketing & Corporate Communications department policies, procedures and controls covering all areas of department activity so that all relevant procedural/legislative requirements are fulfilled while delivering a quality, cost-effective service.
Quality, Health, Safety, & Environment
Ensure compliance to all relevant quality, health, safety and environmental management policies, procedures and controls across the department to guarantee employee safety, legislative compliance, delivery of high quality products/service and a responsible environmental attitude.
MIS and Reports
Ensure that all departmental reports are prepared timely and accurately and meet companies requirements, policies and standards
Related Assignments:
Perform other related duties or assignments as directed.
Requirements
QUALIFICATIONS & EXPERIENCE:
Bachelor’s degree in Marketing, Communications or equivalent
In-depth knowledge in the formulation & presentation of Marketing plans and strategies
Experience:
10-12 years' experience in a similar work environment
3-5 years in a marketing and corporate communications management role.
Experience working with construction, engineering companies a definite advantage
Arabic speaking with a western degree
About the Company
The Adecco Group is the world’s leading talent advisory and solutions company. We proudly make a difference in the working lives of 3.5 million people every year. Our culture is entrepreneurial and inclusive, and we are united by our passion for making a difference in the world of work. We work with over 100,000 organizations in 60 countries, enabling their success. We have 35,000 people working with us across more than 60 countries and territories.
Adecco has been rapidly growing in the Middle East since 2008, developing a substantial footprint throughout the region. We work across 250 different clients, Adecco has more than 62 full time employees, working in 4 offices, servicing all countries across the GCC region. We offer Temporary Staffing, Permanent Placement, Executive Search, Assessments, Visa And Payroll, Outsourcing, PRO Solutions customised as per client requirements. Adecco Middle East Head Office is based in Dubai with a branch at Abu Dhabi.