Job closed
Ref: GP435-1864
Job description / Role
Harvey Nichols is recognized as a leading luxury retailer in its respective markets and renowned for the depth and breadth of its exclusive fashion merchandise.
True to its DNA Harvey Nichols will reveal a hand-picked selection of international designers, offering a wardrobe extravaganza ranging from casual to creative and upscale, to opulence and luxury.
In a glamorous environment, we will take the legwork and uncertainty out of shopping by selecting the 'best of brands' for the consumer. The PR & Social Media Executive is responsible for the execution of PR and Media Plans under the supervision of the Brand Marketing Manager with regards to media relations, press releases, PR shoots, customer care comunications, online websites, campaigns and social media. This includes PR, events, reports and analysis.
Requirements
* Provide functional expertise and execute functional responsibilities
* Distribute approved corporate content to online journalists, bloggers and online media sites
* Build relationships with online influencers under the direction of the line manager
* Assist in developing strategic and operational plans, manage executions and measure results.
* Prepare analysis of brand online coverage using appropriate evaluation and monitoring tools
* Ensure all social media initiatives are aligned with Alshaya's online corporate profile and Corporate Communications guidelines
* Support the Brand and Alshaya in optimizing PR and social media activity
* Ensure all activity is delivered in line with Alshaya's Vision & Values
* Work alongside internal and external communications colleagues to deliver communication initiatives
* University Graduate with relevant qualification or work experience
* 2-3 years experience in similar role
* Background of working both at a corporate level
* Previous experience working at brand level preferred
* Expert knowledge of PR and Social Networking channels
* Excellent verbal and written communication skills
* Fluent in English (spoken and written)
* Organized, structured and creative thinker with ability to prioritize
* Effective project manager, able to multi-task
About the Company
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.