PR & Communication Officer

Bank Dhofar

Muscat, Oman

Ref: HP787-165

Job description / Role

Employment: Full Time

To support all PR activities and requirements within BankDhofar. Working closely with the PR Manager you will implement public relations media activities in line with process and procedures. You will project manage briefs from concept to execution and pro-actively look for new PR opportunities to position BankDhofar as an opinion leader.

Communicate "brand stories" in line with BankDhofar's brand strategy.

Implement effective public relations communications plans, using appropriate publications and media channels.

Support the PR Manager in opinion leadership activities to position BankDhofar as the No. 1 bank for banking industry and market knowledge.

Manage day-to-day press enquiries, working with colleagues across the organization to draft and issue statements, press lines and responses in accordance with the organization's procedures.

Sending out relevant releases to local, regional and international media.

Ensuring there is at least one positive story about BankDhofar in the newspapers every week.

Supporting the PR Manager with media interview requests, preparing briefings for the BankDhofars spokespeople, accompanying spokespeople and carry out any follow up.

Support PR Manager in writing press releases.

Act as a press & broadcast media spokesperson on behalf of BankDhofar.

Identifying regional media opportunities and preparing Q&As for interview requests.

Sell in` news stories to national, regional and sector press.

Daily communications with members of the media network, developing relations and seeking opportunities.

Support the PR Manager in implementation the annual report.

Support the PR Manager in creating articles for the employee magazine.

Support the PR Manager in creating and issuing reports and press packs (fact sheets, biographies and Q&As) etc. for the circulation to the media.

Continually seek PR opportunities for all the operating companies.

Check the daily media monitoring service (from 3rd party supplier) to ensure no article has been missed.

Draft presentations and speaking notes for management teams attendance at seminars and conferences.

Continually advising the PR Manager on new PR opportunities.

Monitoring BankDhofar" on 3rd party websites and inform & liaise with all other team member.

As well as external PR, support internal PR activities working with PR Manager and the Internal Events Officer.

Filing of newspapers, adverts of BankDhofar and our competitors.

Ensure there is a full back up of all finished projects undertaken in such a manner as to make them easily retrievable at all times.

Prepare weekly status report covering all jobs being undertaken at any point identifying any delays or issues in order for them to be resolved.

Create process and procedures for PR and ensure they are implemented and followed e.g. request tracking, copy writing, dual language requirements, sign-off, filing etc. As a team Branding & Marketing Communications will elect one member to coordinate this for each of the departments.

Continually ensuring the BankDhofar logo and brand is represented correctly in the market place.

Requirements

Bachelors Degree with 2 years experience in a similar role.

Sound understanding of PR concepts.

Good understanding of media in Oman.

Must have proven capability in co-ordinating and liaising with the media and PR agencies.

About the Company

Established on January 1 1990, Bank Dhofar is an Omani commercial bank wholly owned and managed by Omanis. With successive years of constantly setting new standards in banking, BD has attained an impressively expanding network of 50 operational branches and 89 ATMs.

Through an international network linked by advanced technology, BD provides a comprehensive range of financial services that encompass personal financial services; commercial banking; corporate, investment banking and markets; private banking; and other activities.

Its Board of Directors & Management Team consists of eminent professionals like accountants, management experts, economists, businesspersons, etc. The Bank has strengths in both retail and corporate banking and is committed to adopting the best industry practices internationally in order to achieve excellence.

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