PR & Communications Executive

Job description / Role

- Work with PR and Communications Manager to develop a PR plan per asset per year and monitor Publicity achieved vs targets set for the year.
- Work with the PR agency to secure publicity in key media related to the target audience of the mall/ asset.
- Work with the Social Media agency to develop and implement weekly and monthly content feed plans and online campaigns to keep fans and followers engaged while j acquiring new ones to each Centre page/ site/ Mobile apps. and other related platforms
- Develop and implement monthly plans for website news update and ensure traffic numbers are in line with centres objectives.
- Develop relationship with key media and community representatives (schools, clubs and other community centres)
- Maintain an updated photolibrary for each centre and spokespeople, and develop Press kits for each brand (City Centre and Mall of the Emirates)
- In charge of updating and producing (when required) centres TVC and other footage for specific campaigns/ projects
- In charge of the development and execution of B to B events (AGMs, Corporate events)
- To supervise and coordinate the implementation of Communication activities for each of the 3 assets and ensure quality and timely executions
- To provide the key "point of contact" between the centre; the Social Media Agency, PR agency and tenants (retailers, hotels, f &b outlets, leisure, entertainment, etc) to ensure the overall "umbrella" positioning of the centre / destination is maintained.
- To maintain monthly publicity and cumulative reports for centre publicity; analyze monthly and provide ongoing feedback to PR and Communications Manager and Senior Marketing Manager
- To work to leverage the marketing budget through aggressive PR efforts and accountable results
- Work with PR and Communications Manager to coordinate all tourism related events such as travel and trade shows, exhibitions, advertising and cross promotions, etc as required
- Develop and maintain an ongoing list of tour operators, cruise operators, hotels, airlines, bus companies, etc in the region and create a program to target them and investigate cross promotional opportunities to gain tourism market share.
- To investigate and help coordinate, along with Customer Service Manager. any transportation / shuttle bus activities for the centre in relations to the tourism efforts and handle the development and production of related collaterals (brochures, flyers; schedules, posters, coupons)
- Responsible for generation of all related paperwork such as L.P.O.s, PARs. etc for related activities at the centre
- Aid in development and production of the required print collaterals, in coordination with the PR and Communications Manager and Mall Marketing Operations Managers to ensure adherence to the communications guidelines.
- Work with Festiva! Coordinator to seek cross promotional opportunities with government initiatives where ever possible.
- To oversee and coordinate the development and production of any internal / external newsletters and mall magazines for the 3 assets
- To oversee, continually upgrade/update the Centres website (MOE. DCC. MICC) and other related on-line communications efforts. To produce an online marketing plan that covers search engine marketing, affinity deals, online advertising and offline promotion to drive site traffic and data capture opportunities
- To assist the PR and Communications Manager and Marketing Operations Manager with all redevelopment PR plans
- To oversee, produce and continually update all directories (printed and physical)
- Work with retailers in the 3 assets to ensure that offers and activities are communicated effectively in appropriate online/ social media.

Requirements

- University or College degree in Communications and/or Marketing
- Marketing/ PR related experience
- Strong inter-personal skills a Good language skills (Arabic and English)
- Ability to take initiative, work with agencies and in team environment
- Strong organizational skill
- Attention to detail.
- Professional approach.
- Mobile (should commute between the 3 malls)
- Regular member of social media sites, blogs, twitter etc

About the Company

Majid Al Futtaim Properties is one of MENAs leading diversified property companies with operations across shopping malls, hotels and mixed-use communities.

The Shopping Malls Business Unit, an industry leader, owns, manages and develops mall destinations that provide memorable shopping, entertainment and social experiences for its customers. Majid Al Futtaim Properties has pioneered the regional face of retail, leisure and entertainment, since the launch of its first mall, Deira City Centre in 1995. The companys mall portfolio includes 17 shopping centres across UAE, Bahrain, Oman, Egypt and Lebanon with a combined gross leasable area (GLA) of over 1 million sqm, more than 2,800 tenants and an increasing footfall of over 160 million visitors in 2013.

The Hotel Business Unit develops and manages hotels and branded serviced apartments that are synergistic with the companys malls. Majid Al Futtaim owns nine hotels in the UAE and two in Bahrain. Their strategic proximity to the malls contributes to welcoming over 1.2 million guests annually.

The Communities Business Unit develops quality mixed-use projects anchored by residential housing. Majid Al Futtaim currently has three communities under development. The Wave, a joint venture with the government of Oman to develop Muscats largest ocean-front integrated community; Al Zahia, a joint venture with the Government of Sharjah, to build the Emirates first gated residential community with a regional mall in a prime growth corridor; The 250,000 sqm Waterfront City development in Beirut, Lebanon, a joint venture with Socit Joseph Khoury & Fils Holding SAL to build Beiruts premier mixed used community with one of the largest marinas in the Mediterranean.

Majid Al Futtaim Properties is recognised as a sustainability leader in the MENA region. According to the 2013 Global Real Estate Sustainability Benchmark (GRESB) survey, the company ranks No. 1 in MENA, second in the Asia-Pacific region and in the top 133 property businesses worldwide. In 2013, Majid Al Futtaim launched its new five-year sustainability strategy with the vision to enhance peoples lives through sustainable real estate. This commitment is reflected in Majid Al Futtaim Properties pioneering standards, prosperous communities and high performance assets.