PR & Communications Manager

Betterhomes

Dubai, UAE

Ref: LP260-151

Job description / Role

Employment: Full Time

Job Summary:
This position reports directly to the Head of Marketing, with responsibility for the local UAE and International PR & Communications operations of Better Homes LLC (United Arab Emirates, GCC and Middle East region, extending to the firms franchise networks.)

The successful applicant should have a minimum 6 years experience in PR roles and will have the skills and expertise to lead the strategic planning, development and implementation of external and internal PR programs which support the BH plan. Should have proven experience of developing PR strategies which leverage both traditional and social PR platforms

Main Responsibilities:
1. Develop and implement a strategic PR plan which ensures that Better Homes continues to be considered the opinion leader / authority within real estate
2. Cultivate and maintain key media relationships and relationships with other key opinion formers
3. Write and edit press releases, newsletters, speeches, articles and annual reports. Maintain and update media and news information on the BH website
4. Leverage Social Media channels to ensure positive brand exposure. Includes content development
5. Develop PR materials and content to support activity
6. Act as the company spokesperson this may include speaking in public at presentations, press conferences, radio and TV interviews, and meetings
7. Answer enquiries from individuals, journalists and other organizations
8. Organize special events, such as press conferences, exhibitions, open days, tours, competitions and sponsorship
9. Conceptualize and prepare accurate information to create publicity material which addresses current issues and enquiries and proactively raises the image of the organization.
10. Produce copy and content for marketing materials such as brochures, leaflets, website and annual reports (if required).
11. Develop and implement media training for key BH management
12. Run in-house communication programs to communicate brand values and company marketing
13. Develop market intelligence through scanning the external environment for emerging issues, supervising the research, analyzing and forecasting of emerging issues; prioritizing these issues as they emerge and then developing strategies and tactics for implementation. Monitoring and evaluating the success of internal and external communications. Keeping up on media trends to ensure marketing campaigns are relevant and sensitive to current issues.

Requirements

- Ideal candidate must have minimum of 6 years of experience with a strong background and work experience of PR
- Applicants must have local exposure within the United Arab Emirates with an extensive network and contacts in the media/press
- Excellent interpersonal skills and a collaborative style
- Must possess excellent communication skills within English. Second language is an added advantage. Both verbal & written
- Excellent computer skills and proficiency in MS office and knowledge of technical and design-based applications.
- Demonstrated leadership and vision in managing staff groups and major projects or initiatives
- Excel at operating in a fast paced, close-knit environment
- He/she will possess a Bachelors Degree preferably in PR and/or Marketing
- Ability to challenge and debate issues of importance to the organization
- Ability to look at situations from several points of view
- Persuasive with details and facts.

About the Company

Betterhomes, one of the UAE’s largest realtors in Dubai offers the largest selection of residential and commercial property for sale and lease in the region. Established in 1986, Betterhomes is today one of the most reputed and professional realtors in Dubai and the UAE. As a leading real estate company in Dubai and the UAE, Betterhomes is backed by a team of certified and specialised consultants who stand ready to serve your property needs.

Connecting Dubai real estate to buyers and renters locally and globally, Betterhomes makes finding the property you are looking for easier than ever before. With a database of 1000s of Dubai properties and market trends and community information, we educate buyers, sellers, renters and landlords on Dubai real estate and what it offers. Dedicated to helping you find real estate in Dubai and the rest of the UAE, our website lists 1000s of properties in Dubai for the sale and re-sale market.

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